Principal Partnership Marketing Manager

Elliptic

Principal Partnership Marketing Manager at Elliptic, driving strategic alliances for market expansion. Leading co-marketing efforts to boost compliance and intelligence solutions adoption.

Posted 4/29/2026full-timeNew York City • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop joint GTM strategies: Design and execute comprehensive joint marketing plans aligned with business objectives, sales priorities, and partner capabilities.
Execute co-marketing campaigns: Lead the end-to-end execution of integrated, multi-channel campaigns (webinars, digital demand generation, content syndication, and joint events) to drive awareness and pipeline.
Craft compelling messaging: Collaborate cross-functionally to develop joint value propositions, solution briefs, case studies, and sales enablement materials that clearly articulate the combined value of Elliptic and our partners, both existing and to attract new partners.
Drive demand generation: Own lead generation targets and pipeline contribution from partner channels, continuously optimizing programs for maximum ROI.
Enable and engage partners: Coach and support partners on marketing best practices, ensuring they have the assets and knowledge needed to effectively co-sell and market Elliptic solutions.
Measure and optimize: Define clear KPIs, track campaign performance, and provide regular reporting on marketing influence and pipeline health to internal and external stakeholders.

Requirements

What you’ll need

Proven experience in B2B partner marketing, channel marketing, or alliance marketing within the SaaS, data, or enterprise technology sectors.
A strong track record of building and executing joint go-to-market programs that drive measurable lead generation and pipeline growth.
Demonstrated ability to manage complex, multi-party projects and coordinate with diverse internal and external teams.
Experience with marketing automation platforms, CRM tools (e.g., Hubspot), and performance analytics dashboards.
AI Fluency: AI fluency is essential for this role. Candidates must demonstrate an intermediate to advanced capability in utilizing generative AI tools (such as ChatGPT, Claude, or specialized marketing AI platforms) to accelerate content creation, optimize campaign copy, analyze market trends, and streamline project management.
Are a strategic thinker who can seamlessly transition between high-level planning and hands-on execution.
Possess exceptional communication and storytelling skills, with the ability to translate complex technical concepts into compelling market-facing narratives.
Thrive in a highly cross-functional environment and excel at influencing stakeholders without direct authority.
Are highly analytical and data-driven, always looking for ways to measure impact and optimize performance.
Must be fluent in English.

Benefits

Comp & perks

Hybrid working: The option to work from almost anywhere for up to 90 days per year.
Remote Work Budget: $650 budget to set up your home office space.
L&D Budget: $1,000 annual Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development.
Holidays: 25 days of annual leave + 8 US Public Holidays.
Birthday Leave: An extra day off for your birthday.
Enhanced Parental Leave: We provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave.
Healthcare: Comprehensive medical, dental, and vision coverage through a range of providers (including Tufts, Kaiser, Aetna, UHC, and Blue Shield of CA) with generous premium contributions for you and your dependents.
401k: Company match included.
Mental Health: Full access to Spill mental health support.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B partner marketingchannel marketingalliance marketinglead generationcampaign performance measurementmarketing automationCRM toolsgenerative AI toolscontent creationdata analysis

Soft Skills

strategic thinkingcommunication skillsstorytelling skillsinfluencing stakeholdersanalytical skillsdata-driven mindsetcross-functional collaborationproject managementcoachingoptimization