Principal Product Marketing Manager

Elliptic

Principal Product Marketing Manager defining market narrative and positioning for Elliptic. Leading strategic initiatives to enhance competitive positioning in digital asset risk intelligence.

Posted 4/20/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $135,000 - $250,000 per yearWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us
Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence.
Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets.
Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations.
Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally.
Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings.
Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs.

Requirements

What you’ll need

7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity).
Direct experience going head‑to‑head against dominant US incumbents and successfully shaping the winning narrative.
Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments.
Excellent written and verbal communication along with storytelling finesse and executive presence.
Experience leading cross‑functional GTM programs that bridge Product, Sales, and Global Marketing.
Commercial acumen and ability to connect category perception shifts directly to pipeline and win‑rate.

Benefits

Comp & perks

change depending on location
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ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaScategory creationcompetitive displacementfinancial crimeAMLKYCblockchain analyticsGTM programsdata intelligencecybersecurity

Soft Skills

written communicationverbal communicationstorytellingexecutive presencecommercial acumencross-functional leadershipstrategic inputanalytical thinkingcollaborationcreativity