Elixir Technologies

Technical Product Marketing Director

Elixir Technologies

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $130,000 - $150,000 per year

Job Level

Lead

Tech Stack

CloudElixirGoJavaScript

About the role

  • Own and drive product positioning and competitive analysis
  • Research and develop product positioning and competitive analysis across the CCM landscape
  • Create packaging and bundles for configurable solution accelerators in partnership with Product
  • Develop product voice and market positioning messaging
  • Work with Finance, Sales, and Product to set pricing aligned to product value and user success
  • Partner with Product, Alliances, and Sales to understand audience pain points and customer journeys
  • Perform hands-on product demonstrations and provide deep technical understanding in regulated markets
  • Create content and collateral individually and with cross-functional teams
  • Serve as resident specialist for competitive analysis; gather intelligence via primary and secondary methods
  • Analyze findings and develop Elixir’s competitive positioning and messaging
  • Collaborate with demand generation and partner lead generation programs to obtain market share
  • Collaborate with Revenue Operations on Go to Market activities and tech stack growth
  • Support enablement needs and develop sales/partner enablement collateral
  • Communicate product announcements, milestones, achievements, and releases internally and to customers/partners
  • Research and develop configurable solution accelerator definitions, packaging, bundling and connector/integration strategy
  • Position Elixir as market thought leaders via content, analyst reports, webinars, events, and keynotes
  • Assist with product launches, demonstrations, partner/customer conferences, and planning sessions
  • Champion client testimonials and customer success stories to showcase client impact
  • Engage with customers and industry influencers to understand current and future needs
  • Embrace and sustain Elixir’s core values and competencies

Requirements

  • 7 years of experience in product marketing PMM role
  • Experience with at least 3 B2B SaaS software vendors that provided strategic enterprise applications
  • Bachelor’s degree in Marketing or related field
  • Pragmatic Institute Product Management certification or open to getting certified
  • Master’s degree in Marketing or related field (preferred)
  • CCM and/or CX market experience (preferred)
  • Experience with Agile Product Development frameworks (preferred)
  • Hands on product demo ability and deep technical understanding in a regulated market with technical buyers
  • Experience with product positioning, competitive analysis, pricing, packaging, and product launches
  • Comfortable partnering closely with Product, Sales, Alliances, Solution Engineers, Finance, Revenue Operations, and Demand Generation
  • Strong storytelling, verbal and written communication skills
  • Data-oriented: experience leveraging data and insights to drive decisions
  • Organized: ability to manage highly interdependent, complex projects
  • Passionate about technology and able to explain technical concepts to varied audiences
  • Ambitious, able to operate between strategy and micro-detail
  • Team player able to collaborate across multiple disciplines
  • Optional: knowledge of Document Output Management and/or Customer Communication Management competitive landscape