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Director, Executive & Field Engagement
Elite TechnologyDirector of Executive and Field Engagement at Elite Technology, leading integrated marketing strategies to drive customer engagement and brand differentiation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Event Marketing, Executive Engagement, and Integrated Demand Generation, with a strong focus on strategy, execution, and stakeholder collaboration. Proven ability to leverage AI and automation to enhance event experiences and optimize performance metrics.
Highest-signal resume keywords
B2B Event MarketingExecutive Engagement StrategyEvent Execution LeadershipStakeholder ManagementAI and Automation in Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event StrategyExperience DesignOperational ExecutionPresentation DevelopmentKPI TrackingPipeline Influence AnalysisCustomer Lifecycle MarketingAccount-Based EngagementBudget ManagementVendor Management
Soft Skills
Analytical SkillsCommunication SkillsCollaboration SkillsFacilitation SkillsLeadership Skills
Tools & Technologies
Event IntelligenceWebinar ProductionContent Generation ToolsPerformance Optimization Tools
Industry Keywords
Field MarketingIntegrated Demand GenerationCustomer EngagementExecutive ProgramsC-Level Relationships
About the role
Key responsibilities & impact- Own the end-to-end executive engagement and field marketing strategy aligned to company priorities, target segments, account-based marketing objectives, and customer lifecycle stages.
- Build and manage a tiered engagement portfolio that includes VANTAGE, Leadership Exchanges, executive programs, customer events, tradeshows, regional field events, and webinars.
- Develop and lead Elite's field engagement strategy in partnership with Sales and Marketing leadership.
- Build regional and account-based engagement programs that drive pipeline growth, customer retention, and executive relationship development.
- Translate business goals into engagement roadmaps with clear objectives, audiences, success metrics, and expected business outcomes.
- Identify opportunities to elevate Elite's market presence through differentiated, high-impact experiences.
- Drive integration between executive engagement programs, events, demand generation, and customer marketing efforts.
- Lead strategy and execution for VANTAGE User Conferences and Leadership Exchanges globally.
- Design executive and VIP experiences that drive peer engagement and strengthen C-level relationships.
- Personally develop and deliver executive-level presentations, including keynotes, boardroom sessions, and customer-facing presentations, partnering with Product Marketing and executive leadership to craft compelling narratives and thought leadership content.
- Serve as host, moderator, or facilitator for flagship sessions, executive roundtables, leadership exchanges, webinars, and virtual events to ensure high-quality, engaging experiences.
- Ensure a premium, high-touch attendee experience across all flagship and executive programs.
- Develop executive-ready materials, including briefings, scripts, presentations, and post-event summaries.
- Own and lead end-to-end event execution, including operations, production, logistics, staffing, and on-site experience delivery.
- Define booth strategy, engagement models, and programming aligned to pipeline and customer engagement goals.
- Manage budgets, vendors, timelines, contracts, and scalable operational processes.
- Design, build, and scale AI-powered capabilities across engagement programs, including event intelligence, invitation orchestration, webinar production, executive follow-up, post-event conversion, and ROI analysis to extend reach and improve efficiency.
- Perform other duties as assigned to support departmental and company objectives.
- Define and track engagement and event KPIs, including pipeline influence, sourced revenue, customer engagement, retention impact, and ROI.
- Deliver executive-ready reporting, insights, and recommendations to leadership.
- Translate performance insights into actionable improvements across content strategy, experience design, audience engagement, and execution.
- Act as a strategic partner to Sales, Product Marketing, Customer Success, Advisory Services, and Executive Leadership.
- Lead cross-functional alignment across stakeholder groups and manage relationships with internal teams, agency partners, and vendors.
Requirements
What you’ll need- Bachelor's Degree in Marketing, Business, or related field; or equivalent experience.
- 8-10+ years of experience in B2B event marketing, field marketing, executive engagement, or integrated demand generation programs, including ownership of large-scale conferences and executive programs.
- Proven track record of being a hands-on event leader—personally building presentations, leading event execution, and hosting or facilitating executive-level sessions.
- Strong understanding of enterprise sales cycles, account-based engagement, and customer lifecycle marketing.
- Demonstrated expertise in event strategy, experience design, and operational execution at scale.
- Experience collaborating with executive stakeholders and presenting to senior leadership.
- Strong analytical, communication, and stakeholder management skills.
- Demonstrated experience using AI and automation to scale event or marketing programs, including applications in content generation, audience engagement, and performance optimization.
- Ability to travel up 10–25% as business needs require.
- Role requires the following physical capacity: Sedentary: primarily desk/computer work.
- Must be legally authorized to work in United States; Elite does not provide employment sponsorship for this position.
Benefits
Comp & perks- Competitive Compensation Package ($172,800-$192,000 base salary + variable component)
- Comprehensive Healthcare Coverage (Health, Dental, Vision)
- Retirement Savings Plan with an Employer Contribution
- Professional Development Opportunities
- Time Off
- Wellness Initiatives
- Employee Assistance Program
- Generous Global Parental Leave
- Calm, free premium subscription
- Employee Discount Program