Director

• Act as the regional Subject Matter Expert (SME) for Paid Media, adapting local media strategy and tactical plans aligned to global communications strategy in partnership with global media team and global media agency.
• Translate global media strategy into regional executional frameworks that reflect market maturity, regulatory nuance, and business priorities.
• Strategic oversight of dedicated hubs and affiliates by acting as the conduit between global and local media strategy and consumer activation teams.
• Partner with in-market teams to guide audience strategy, channel mix, and investment approaches aligned to brand objectives.
• Lead local media plan negotiations related to individual market considerations and requirements, including pricing efficiencies.
• Drive operational excellence and thought leadership and industry evolves and identify opportunities for cross-hub/ regional knowledge sharing.
• Partner with Creative, Analytics, and Digital teams to foster connected planning and performance measurement.
• Partner with BI&A to set measurement standards; ensure global media agency accountability in providing timely and accurate in-campaign optimizations, in-flight reporting, and post-campaign reporting to enable and improve data-driven decision-making.

Associate Director, IBU Consumer Media

Mid-level Art Director

Art Director

Mid-level Art Director

Art Director – Live Marketing