Data Analyst

• Serve as the social listening subject matter expert, providing data-driven insights that meet business objectives
• Provide consultative social listening services and deliver strategic social insights to internal brand and Medical Affairs teams
• Maintain and update queries, ensuring queries for social listening are pulling relevant information and filtering out spam
• Synthesize findings from social media sources; create meaningful insights and clear implications for action
• Incorporate social listening analyses with other customer research, data analysis, and other insight-gathering activities
• Leverage social media listening tools to create timely research and reporting on customer insights, competitive analysis, product insights and emerging trends
• Deliver findings to 6+ Lilly product brands, Medical Affairs partners, and other internal stakeholders
• Create and refine established KPIs for social listening measurement
• Consult for how to best use social listening to reflect brand sentiment, brand health, and overall brand affinity
• Partner with data and analytics team, social strategists, and media services to measure overall performance of social channels
• Collaborate with Community Managers to understand audience engagement with owned content
• Ensure appropriate training, compliance and management of social listening AE/PC reporting and storage of PI across the social listening team and external suppliers
• Research and report on social trends amongst industry and competitors as well as technology and viral social marketing opportunities
• Monitor and apply findings for ongoing development of global platforms on TikTok, Facebook, YouTube, Instagram, and others
• Provide the Customer Experience Hub and business with new ways of thinking about all realms of social media, including content, engagement, data and personalization

Associate / Senior Associate / Manager – Social Listening & Data Analytics

Data Analyst

Data Analyst

Data Analyst

Staff Data Analyst

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