elev8.io

Demand Generation Manager

elev8.io

full-time

Posted on:

Location Type: Remote

Location: Mexico

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Tech Stack

SQL

About the role

  • Own elev8.io’s end-to-end demand generation strategy across paid media, ABM, retargeting, and lifecycle nurture
  • Translate revenue targets into clear demand plans, forecasts, and channel strategies
  • Ensure marketing efforts drive sales-ready pipeline, not just lead volume
  • Architect and scale campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, and Meta Ads
  • Build full-funnel strategies: awareness → consideration → conversion → nurture
  • Continuously test messaging, creative, offers, and audiences aligned to elev8’s ICP
  • Partner closely with Sales and Revenue Ops to define and refine MQL criteria and lead scoring
  • Optimize lead-to-opportunity handoffs
  • Support ABM expansion, initiatives, and outbound amplification for priority accounts
  • Own attribution logic and reporting across all demand channels
  • Monitor and optimize toward core KPIs: Cost per MQL, MQL → SQL conversion rate, Cost per opportunity, Pipeline contribution, Channel-level ROI
  • Collaborate with Content, SEO, and Leadership to promote webinars, podcasts, newsletters, and events

Requirements

  • 5–8+ years of experience in Demand Generation, Growth Marketing, or Performance Marketing
  • Proven track record generating B2B pipeline, not just leads
  • Hands-on experience owning paid media for internal growth
  • Strong understanding of funnel economics, attribution, and revenue metrics
  • Experience working cross-functionally with Sales, RevOps, Content, and Leadership
  • Data-driven mindset with comfort operating in GA4, CRM dashboards, and reporting tools
  • Clear communicator who can explain performance, tradeoffs, and strategy with confidence.
Benefits
  • Mission with Meaning: Your work directly supports behavioral health organizations helping people in need
  • Real Ownership: You own the demand engine — strategy, execution, and results
  • High-Performance Culture: Work alongside A-players across Growth, Sales, Tech, and Operations
  • Career Longevity: This is a core growth role with clear progression into senior growth or revenue leadership
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingperformance marketingpaid mediafunnel economicsattributionrevenue metricslead scoringcampaign optimizationB2B pipeline generation
Soft Skills
clear communicationdata-driven mindsetcollaborationstrategic thinkingcross-functional teamwork