elev8.io

Performance Marketing

• Own elev8.io’s end-to-end demand generation strategy across paid media, ABM, retargeting, and lifecycle nurture
• Translate revenue targets into clear demand plans, forecasts, and channel strategies
• Ensure marketing efforts drive sales-ready pipeline, not just lead volume
• Architect and scale campaigns across LinkedIn Ads, Google Ads, Microsoft Ads, and Meta Ads
• Build full-funnel strategies: awareness → consideration → conversion → nurture
• Continuously test messaging, creative, offers, and audiences aligned to elev8’s ICP
• Partner closely with Sales and Revenue Ops to define and refine MQL criteria and lead scoring
• Optimize lead-to-opportunity handoffs
• Support ABM expansion, initiatives, and outbound amplification for priority accounts
• Own attribution logic and reporting across all demand channels
• Monitor and optimize toward core KPIs: Cost per MQL, MQL → SQL conversion rate, Cost per opportunity, Pipeline contribution, Channel-level ROI
• Collaborate with Content, SEO, and Leadership to promote webinars, podcasts, newsletters, and events

Demand Generation Manager

• Own elev8.io’s end-to-end demand generation strategy across paid media, ABM, retargeting, and lifecycle nurture
• Translate revenue targets into clear demand plans, forecasts, and channel strategies
• Ensure marketing efforts drive sales-ready pipeline, not just lead volume
• Architect and scale campaigns across multiple platforms
• Build full-funnel strategies: awareness → consideration → conversion → nurture
• Continuously test messaging, creative, offers, and audiences aligned to elev8’s ICP
• Partner closely with Sales and Revenue Ops to define and optimize lead processes
• Own attribution logic and reporting across all demand channels
• Collaborate with Content, SEO, and Leadership to promote thought leadership and lead magnets

Content Writer

• Write long-form SEO blogs (1,000–2,500+ words) aligned with keyword strategy and search intent.
• Develop high-converting service and treatment landing pages.
• Create lead magnets, guides, case studies, and email nurture content.
• Contribute to thought leadership and executive ghostwriting.
• Optimize content for internal linking, structure, readability, and AI Search visibility.
• Develop deep knowledge of behavioral health, addiction treatment, levels of care, insurance dynamics, and admissions workflows.
• Understand patient and family psychology to craft content that builds trust and drives action.
• Stay current on industry trends, compliance sensitivities, and best practices in ethical behavioral health marketing.
• Translate complex clinical and operational concepts into clear, authoritative, empathetic content.
• Partner with SEO Strategists to ensure alignment with ranking goals.
• Collaborate with Web and Design to ensure proper formatting and UX flow.
• Support Client Success with content updates and campaign needs.
• Maintain structured documentation and deadline discipline across all projects.

SEO Marketing

• Implement on-page SEO optimizations (titles, meta descriptions, headers, internal links)
• Create SEO briefs for blogs and service pages based on keyword and competitor research
• Publish and optimize blog posts across your client portfolio following SEO briefs.
• Maintaining, updating and fully owning the editorial blog calendar on ClickUp
• Manage and update directories and listings (e.g. Psychology Today, Recovery.com, Yext)
• You will have full ownership of the Yext platform configuration and its end to end configuration for clients including ongoing monitoring of issues
• Support Google Business Profile updates and review monitoring, replying, disputing and overall reputation management
• Review SEMrush warnings and errors and address issues proactively
• Assist with site architecture mapping in design tools such as LucidChart to support content strategy development
• Outreach to publications and directory partners for backlink acquisitions based on established SOPs
• Track all work clearly inside ClickUp , keep documentation in corresponding Google Drive folders and follow SEO SOPs

Demand Generation Manager

Demand Generation Manager

Content Writer

SEO Analyst