Eletromidia

CRM Analyst – Mid-level

Eletromidia

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan, execute and optimize relationship, nurturing, engagement, retention and upsell sequences across the customer lifecycle;
  • Develop inbound marketing and launch campaigns aligned with content, growth and acquisition strategies;
  • Create and evolve multichannel automated journeys (email, WhatsApp, push, SMS), ensuring the right message at the right time;
  • Monitor CRM KPIs (deliverability, open rate, click-through, conversion, retention), generating insights for continuous improvement;
  • Administer HubSpot as the central CRM platform, ensuring data integrity, governance and quality;
  • Configure properties, fields, lifecycle stages and funnel stages that reflect the integrated sales journey (Digital, OOH and other channels);
  • Design and implement sales and marketing automations such as lead routing, stalled-deal alerts, SLAs and automated follow-ups;
  • Reduce the commercial team’s operational load through automations and clear processes, increasing sales productivity;
  • Ensure full visibility of the sales funnel, supporting performance analysis, revenue predictability and decision-making;
  • Act as the technical HubSpot focal point, supporting integrations with other stack tools (via API or automation platforms);
  • Create reports and dashboards for different areas (Marketing, Growth, Sales, BI, Operations and Finance);
  • Establish governance rules to prevent duplicate records and ensure consistent, actionable data;
  • Support satisfaction research initiatives (CSAT/NPS) and continuous process improvement;
  • Work in partnership with Product, BI, Marketing, Sales and Operations to identify personalization and growth opportunities.

Requirements

  • Hands-on experience managing CRM and marketing & sales automation;
  • Advanced proficiency in HubSpot (properties, lists, workflows, reports and automations);
  • Analytical mindset with strong data-driven decision-making;
  • Organized approach to manage communication calendars, workflows and simultaneous priorities;
  • Business acumen to connect CRM operations to growth, retention and revenue objectives;
  • Ability to operate end-to-end: from strategy to execution.
  • Preferred / Nice-to-have
  • Experience with acquisition, nurturing and retention strategies based on the customer journey;
  • Experience in Growth, Performance Marketing or Revenue Operations teams;
  • Previous experience in B2B environments;
  • Familiarity with integrations, automation logic and API usage;
  • Experience with conversational channels such as WhatsApp, chatbots or automated customer service.
Benefits
  • Health and dental insurance: added care and well-being so you can live with peace of mind;
  • Life insurance: because the future deserves care too;
  • Flexible benefits card (Meal/Food): choose where to use it and enjoy each meal your way;
  • Transportation allowance: guaranteed mobility to commute with more flexibility;
  • Annual profit-sharing (PLR): we hit targets together, we celebrate together;
  • TotalPass: support for practicing physical activities;
  • Birthday day off: a gift from us so you can enjoy your day;
  • Ticket raffles for various experiences: culture, entertainment and leisure;
  • Corporate university: here, learning never stops! Learn, grow and take on new challenges.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM managementmarketing automationsales automationdata analysisreportingcampaign developmentcustomer journey mappinglead routingautomated follow-upsAPI integration
Soft skills
analytical mindsetorganizational skillsbusiness acumencommunication managementstrategic thinkingprocess improvementcollaborationprioritizationproblem-solvingcustomer satisfaction focus