Eletromidia

Executive Director of Product, Marketing and Operations

Eletromidia

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Lead

Tech Stack

Go

About the role

  • Product Marketing Management (PMM): Oversee the creation of the narrative, positioning, and communication of the value proposition to drive platform adoption.
  • Market Education: Lead the production of educational content and case studies to engage entrepreneurs who do not yet invest in professional media.
  • Freemium and Growth Strategy: Manage tools for lead acquisition and ongoing experimentation cycles (growth hacking) to optimize growth.
  • Brand Management: Safeguard the credibility of the integrated brand (Globo + Eletromidia) across all customer touchpoints.
  • Go-to-Market (GTM) Strategy: Develop and execute the launch and market rollout plan for the Brazilian market, defining channels, timelines, and penetration tactics for the convergent solution.
  • Market Presence and Authority: Lead visibility strategies at major industry events to position the platform as an innovation leader.
  • Training and Enablement: Design and manage technical and commercial training programs for agencies and clients, ensuring full use and mastery of the platform’s features.
  • Promotion Channel Management: Orchestrate the communication mix across owned and external channels to ensure continuous and consistent promotion of product updates and benefits.
  • Roadmap and ROI: Set goals and prioritize features focused on self-service and ease of use.
  • Quality Engineering: Ensure platform scalability and technical performance through the engineering team.
  • Delivery Efficiency: Ensure technical configuration, playlist scheduling, and delivery monitoring across TV, OOH, and Digital.
  • Inventory Intelligence and Pricing: Manage yield to maximize inventory fill and set dynamic pricing based on demand.
  • Product Feedback: Identify technical bottlenecks in operations that impair the customer experience and relay them to the product teams.

Requirements

  • Proven experience in product marketing leadership (PMM) and AdTech/MarTech operations.
  • SMB-centric mindset (focused on small business owners) and a strong digital product culture.
Benefits
  • Work model: 3 to 4 days per week in-office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketing managementgrowth hackinggo-to-market strategybrand managementmarket educationtraining and enablementquality engineeringdelivery efficiencyinventory intelligencedynamic pricing
Soft skills
leadershipcommunicationstrategic thinkingcreativitycollaborationproblem-solvingadaptabilitycustomer focusanalytical thinkingproject management