Marketing Manager – Growth (B2C & B2B)

Elektrovorteil

Marketing Manager responsible for growth strategies in B2C and B2B for Ecoturn GmbH. Focus on scalable growth and performance marketing in a remote environment.

Posted 4/28/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You develop and own the marketing strategy for both B2C and B2B.
You manage all performance channels: SEO, SEA (paid search), affiliate, email, social media marketing, etc.
You drive the development of our brand: positioning, messaging, and differentiation.
You optimize the user journey and conversions across the entire funnel.
You analyze KPIs and translate insights into clear, actionable measures.
You always align marketing with measurable business impact (CAC, CLV, ROI).
You identify new business opportunities and help develop offer and pricing structures.
You work closely with Product, Sales, and Management.

Requirements

What you’ll need

Several years of experience in performance and growth marketing.
Experience rapidly scaling digital business models.
Confident handling budget responsibility and KPI-driven management.
Strong prioritization and execution skills.
Strategic thinking combined with operational excellence.
Experience building affiliate programs and managing partner relationships.
Excellent understanding of user experience and conversion optimization.
You think in business cases and growth scenarios.

Benefits

Comp & perks

High-impact role with proximity to key decision-making.
Broad exposure to all areas of the company.
Steep learning curve in a demanding, competitive market environment.
Room for initiative, responsibility, and short decision-making paths.
Performance-based compensation with clear expectations.
Flexible working hours and 100% remote work.
Regular workations to meet the team in person.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOSEAaffiliate marketingemail marketingsocial media marketingKPI analysisconversion optimizationbudget managementbusiness model scalinguser journey optimization

Soft Skills

strategic thinkingoperational excellenceprioritizationexecutionrelationship managementanalytical skillscommunicationcollaboration