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Regional Account Manager, Buying Groups – South West
Electrolux GroupRegional Account Manager growing AEG premium appliance sales through independent retailers across South West England and South Wales. Managing strategic accounts, territory plans, forecasts, promotions, and commercial performance.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in account management and territory sales, with a strong focus on driving sales growth and profitability. Proficient in utilizing CRM systems and analyzing sales data to inform strategic decisions and enhance customer relationships.
Highest-signal resume keywords
Account ManagementTerritory SalesSales ForecastingCRM SystemsE-Commerce Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales GrowthCommercial PerformanceMarket AnalysisPromotional ActivityConsultative Sales Approach
Soft Skills
Strong CommunicationInfluencing SkillsNegotiation SkillsPlanning and PrioritizationResilience
Tools & Technologies
CRM SystemsMicrosoft Office
Industry Keywords
Independent Retail AccountsCustomer ExperienceSales DataMarket TrendsField-Based Role
About the role
Key responsibilities & impact- Manage relationships with a portfolio of Independent Retail Accounts, including key strategic customers
- Support retail partners in representing the AEG brand effectively
- Lead commercial performance for the assigned region and deliver sales growth, profitability, and business performance
- Drive sales, profit, and growth targets across the customer portfolio
- Build and maintain relationships with independent retailers
- Develop and execute territory plans to maximise business opportunities and market potential
- Identify market trends, opportunities, and risks and collaborate with internal teams to accelerate growth
- Engage and influence business owners and senior decision-makers
- Forecast sales performance and provide accurate monthly projections
- Drive promotional activity and evaluate results
- Apply a consultative sales approach through face-to-face meetings, calls, and digital engagement
- Maintain customer administration, CRM records, and account activity accurately and on time
- Prioritise activity to maximise productivity and commercial impact
- Share customer feedback and insights to help shape future strategy
Requirements
What you’ll need- Experience in account management, territory sales, or a similar customer-facing commercial role
- Strong communication and presentation skills
- Ability to influence, negotiate, and identify growth opportunities
- Excellent planning and prioritisation skills
- Ability to work independently in a field-based role and manage multiple priorities
- Strong analytical skills and confidence working with sales data and forecasts
- Experience using CRM systems and Microsoft Office applications
- Knowledge of e-commerce and online retail environments would be advantageous
- Results-driven, resilient, and committed to delivering an outstanding customer experience
- Regular travel across the South West of England and South Wales
- Attendance at quarterly meetings at the Luton office
Benefits
Comp & perks- Competitive bonus
- Company car or car allowance
- Defined Contribution Pension Scheme (up to 8% company contribution)
- 25 days holiday plus bank holidays
- Enhanced company sick pay
- Healthcare Cash Plan
- Employee Assistance Programme
- Premium Calm App subscription
- Life Assurance (3x salary)
- Employee and Friends & Family discounts
- Training and development investment