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Senior IT Analyst – Salesforce Marketing Cloud
Electrolux GroupSenior IT Analyst managing Salesforce Marketing Cloud platforms at Electrolux. Collaborating with marketing, CRM, and technology teams to deliver scalable solutions.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and data modeling, while effectively gathering business requirements and collaborating across teams to enhance CRM and customer engagement strategies.
Highest-signal resume keywords
Salesforce Marketing CloudJourney BuilderSQL ProficiencyBusiness Requirements GatheringIntegrations and APIs Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Salesforce Marketing CloudSQLBusiness Requirements AnalysisData ModelingMarketing Automation
Soft Skills
CollaborationProblem-SolvingCommunication
Tools & Technologies
Automation StudioContact BuilderData Extensions
Industry Keywords
CRMMarTechCustomer EngagementPlatform GovernanceData Quality
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Serve as the reference for the Salesforce Marketing Cloud platform for the Marketing, CRM, and Technology areas.
- Gather, analyze, and document business requirements for CRM initiatives, marketing automation, and customer engagement.
- Partner with consulting firms and vendors, overseeing implementations and ensuring alignment with business needs and platform best practices.
- Support the design of solutions, integrations, and communication journeys using Salesforce Marketing Cloud.
- Perform functional and technical validations of deliverables produced by external partners.
- Contribute to platform governance by promoting configuration standards, security, data quality, and best practices.
- Support investigations, troubleshooting, and resolution of issues related to the MarTech ecosystem.
- Collaborate with Data, Engineering, Digital Product, and Marketing teams to continuously evolve CRM and personalization capabilities.
Requirements
What you’ll need- Degree in Computer Science, Information Systems, Marketing, Statistics, Business Administration, or related fields.
- Practical experience with Salesforce Marketing Cloud.
- Knowledge of the platform's main modules, such as Journey Builder, Automation Studio, Contact Builder, and Data Extensions.
- Experience gathering and detailing business requirements.
- Experience acting as a bridge between business areas, technical teams, and vendors.
- Knowledge of integrations, APIs, and data modeling concepts.
- Proficiency in SQL for queries, validations, and data analysis.
- Ability to understand customer relationship journeys and CRM processes.
- Advanced English.
Benefits
Comp & perks- Discounts on Electrolux products and services
- Health plan and life insurance
- Annual profit-sharing
- Access to Gympass
- Broad learning opportunities and career flexibility
- 6-month maternity leave and a minimum 4-week paternity leave benefit