Senior Data & Insights Analyst – Social & PR

Electrolux Group

Senior Data Analyst leading data insights for Social Media and PR at Electrolux in Latin America. Transforming data into strategic recommendations and connecting content performance to business decisions.

Posted 7/3/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

The Senior Data & Insights Analyst for PR and Social will be responsible for leading data intelligence and insight generation for the Electrolux Group’s Social Media and PR efforts in Latin America.
Turn Social, PR, customer service (SAC) and media data into actionable insights, clear narratives and strategic recommendations;
Connect communication performance to brand objectives, campaigns, reputation and business outcomes;
Anticipate trends, risks and opportunities based on data and digital behavior;
Incorporate search (SEO) and discovery (GEO) analyses to understand how the brand is found, interpreted and recommended;
Build dashboards and reports with an integrated view of Social, PR, media, SAC and search (SEO/GEO);
Integrate multiple data sources, ensuring consistency, reliability and strategic interpretation;
Define governance, routines and reporting cadence with predictability;
Evolve the use of analytical tools and platforms (e.g., social listening, search analytics, Cortex, AI insights and GA4);
Monitor and analyze how the brand appears in traditional search engines (SEO) and AI-based platforms (GEO);
Identify opportunities to expand brand visibility, authority and recommendation in generative environments (e.g., AI assistants, AI-powered search engines, LLMs);
Connect content, PR and influencer data to performance in search and discovery;
Support content and PR strategies focused on organic relevance gains and share of voice in digital and generative environments;
Develop frameworks and reports that integrate earned media + SEO + GEO metrics;
Act as a link between Social, PR, Marketing, SAC and Business teams;
Proactively bring insights to different areas;
Influence strategic decisions based on data and consumer behavior;
Lead and consolidate regional routines and analyses across LatAm;
Structure replicable models across countries.
Participate in Lean Thinking projects and activities (EMS / EAI).

Requirements

What you’ll need

Bachelor’s degree in Social Communication, Marketing, Advertising or related fields;
Strong experience in data analysis applied to Social, PR or Marketing;
Proficiency with analytics tools, dashboards and social listening platforms;
Proven experience turning data into actionable strategic insights;
Ability to work with multiple stakeholders and manage concurrent projects;
Advanced English;
Previous experience in consumer goods, retail or consumer technology companies;
Knowledge of or prior work with GEO (Generative Engine Optimization) or intelligence on AI platforms;
Experience with tools such as Cortex, Sprinklr or similar;
Experience working at a regional level (LatAm) and/or proficiency in Spanish;
Experience in data storytelling and building strategic narratives;
Knowledge of SEO, metrics analysis and social media monitoring tools.

Benefits

Comp & perks

Discounts on Electrolux products and services;
Health plan and life insurance;
Annual profit-sharing program;
Extended parental leave (6 months maternity leave, 4 weeks paternity leave);
Access to Gympass;
Broad learning opportunities and career flexibility.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Data AnalysisSEOMetrics AnalysisData StorytellingStrategic Insights

Soft Skills

Stakeholder ManagementProject Management