Electrify Video Partners

Graphic Designer

Electrify Video Partners

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos.
  • Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos.
  • Design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses.
  • Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails.
  • Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video.
  • Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life.
  • Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy.
  • A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.
  • Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels.
  • Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly.
  • Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.

Requirements

  • A strong understanding of YouTube trends and best practices for thumbnail design
  • Adept at using AI tools to support ideation and enhance thumbnail execution
  • Previous commercial experience with print and other digital media is required for this role
  • Excellent level of technical knowledge in design software, such as Adobe Photoshop, InDesign or equivalent tools
  • Creative thinking and the ability to generate innovative thumbnail concepts
  • Excellent attention to detail and a keen eye for visual aesthetics
  • Strong communication and collaboration skills
  • Adept at analysing data and making data-driven decisions
  • Self-motivated with the ability to meet deadlines in a fast-paced environment
Benefits
  • Work from anywhere with an allowance for tech
  • Flexible hours
  • Employee referral program
  • Opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly
  • Supportive, inclusive and collaborative team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
thumbnail designA/B testingaudience analysisdata-driven decision makingvisual designimage designcreative thinkingattention to detail
Soft Skills
strong communicationcollaborationself-motivated