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Vice President – Strategic Growth
Elara CapitalVice President Strategic Growth at Elara Caring leading strategic marketing and growth initiatives in the healthcare sector. Overseeing team performance, market assessments, and collaboration for achieving marketing goals.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic growth planning, sales performance management, and team leadership within the health care industry. Proficient in leveraging data analytics for decision-making and ensuring compliance with regulatory standards.
Highest-signal resume keywords
Strategic Growth PlanningSales Performance ManagementTeam LeadershipData AnalyticsRegulatory Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AssessmentSales Strategy DevelopmentBudget DevelopmentAccount ManagementRevenue Growth AnalysisPerformance ReportingQuality ImprovementContract Renewal ManagementStaff RecruitmentCoaching and Training
Soft Skills
CollaborationRelationship BuildingCommunicationCoachingAccountability
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Health Care IndustryHome HealthHospiceSales OperationsMarket OpportunitiesCompetitive IntelligenceStakeholder EngagementReferral DevelopmentContinuous Quality ImprovementAccreditation Requirements
About the role
Key responsibilities & impact- Assess agency performance and recommend solutions to achieve national marketing goals
- Recruit, interview, and hire effective team members
- Conduct market assessments to develop strategic growth plans, including expansion and acquisition opportunities
- Perform direct sales and coach staff to exceed national and agency SOC and revenue expectations
- Collaborate with sales, training, marketing, operational, and clinical leadership to develop and implement strategic growth plans
- Facilitate weekly growth meetings with strategic sales team members
- Review data to ensure accurate reporting and analyze growth, revenue, and profitability trends
- Participate in annual budget development and establish SOC expectations for staff
- Ensure appropriate return on investment for sales resources and manage referral development with third-party payors
- Act as the brand champion and ensure staff understand and articulate differentiators
- Build and maintain strong relationships with key stakeholders of strategic accounts
- Develop and execute tailored account plans to drive revenue growth and achieve contract renewals
- Collaborate cross-functionally to ensure seamless service delivery and proactive issue resolution
- Leverage data and analytics to monitor account performance and provide regular updates to clients
- Ensure compliance with regulatory and accreditation requirements while driving continuous quality improvement
- Lead and develop a high-performing team, fostering a culture of accountability and collaboration
- Stay informed about industry trends, competitive intelligence, and market opportunities
- Perform other duties/projects as assigned.
Requirements
What you’ll need- Bachelor’s degree in marketing, business, communications, or related health field
- Minimum of ten (10) years’ experience in sales, marketing, or related field in the health care industry
- Five (5) years’ supervisory experience
- Experience in home health or hospice is preferred
- Must have a dependable vehicle, a valid driver’s license, and current auto insurance in accordance with the laws of the State
- 50% travel with some overnight stay
Benefits
Comp & perks- Competitive compensation package
- Tuition reimbursement for full-time staff and continuing education opportunities for all employees at no cost
- Opportunities for advancement
- Comprehensive insurance plans for medical, dental, and vision benefits
- 401(K) with employer match
- Paid time off, paid holidays, family, and pet bereavement
- Pet insurance