Email Marketing Specialist
Ejam Inc
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives.
- Create and manage subscription workflows for customer retention, reactivation, and churn reduction.
- Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications).
- Manage customer loyalty and referral programs.
- Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows.
- Maintain marketing calendars for promotions, product launches, and events.
- Collaborate with and support our omnichannel efforts in retail and on marketplaces
- Collaborate with cross-functional teams for cohesive campaign execution.
- Analyze campaign performance to optimize strategy and execution.
Requirements
- 3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line).
- Experience managing large subscriber lists and working with digitally native brands.
- Familiarity with ad spend-driven, direct-response marketing teams.
- Strong analytical skills and a data-driven approach.
- Klaviyo, Shopify, and Recharge experience ideal
- Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws.
Benefits
- Fully Remote
- Observed Local Holidays
- Quarterly Performance Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingSMS marketingcustomer retentionchurn reductioncampaign performance analysislist managementconversion-oriented designcopywritingdata-driven approachad-hoc campaigns
Soft skills
leadershipcollaborationcross-functional teamworkanalytical skillsorganizational skills