Growth Marketing Manager

Eight Sleep

Growth Marketing Manager optimizing digital advertising campaigns for global expansion at Eight Sleep. Leading performance marketing channels and using AI to enhance efficiency in campaigns.

Posted 5/19/2026full-timeSan Francisco • California, New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers.
Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency.
Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
Prepare accurate reports with clearly synthesized insights and actionable next steps.
Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace.
Stay up to date on relevant industry trends, new ad products, and best practices.

Requirements

What you’ll need

3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year.
Analytical mindset with creative intuition. Equally fluent in metrics and emotion.
Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications.
Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner).
Capable of working independently, proactively creating plans from the ground up.
Develop and continually expand or refine targeting/copy/assets based on performance.
Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
Experience designing or reading geo-lift, conversion lift, or brand lift studies.
International awareness, with knowledge of diverse cultures.
A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done.

Benefits

Comp & perks

Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own.
Equitable compensation and continuous equity investment.
Health insurance.
401(k) matching.
Flexible work hours.
Paid time off.
Remote work options.
Professional development opportunities.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingcampaign analysiscopywritingbidding strategiesautomationanalyticsKPI evaluationmarketing funnelsgeo-lift studiesconversion lift studies

Soft Skills

analytical mindsetcreative intuitionindependent workproactive planningstrong communicationpositive attitudecultural awareness