Eight Sleep

Lifecycle Marketing Specialist

Eight Sleep

full-time

Posted on:

Location Type: Hybrid

Location: Milan • Italy

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About the role

  • Build and launch email and SMS campaigns and automated flows in Klaviyo
  • Implement segmentation, personalization, dynamic content, and A/B tests
  • QA emails across devices, browsers, and inboxes using tools like Litmus or Email on Acid
  • Support SMS execution and compliance across regions
  • Maintain deliverability best practices, list hygiene, and suppression logic
  • Ensure all sends meet CAN-SPAM, GDPR, and other regional compliance requirements
  • Own execution timelines from brief to launch, flagging risks and dependencies early
  • Partner with Lifecycle leadership to translate strategy into clear implementation plans
  • Help prioritize incoming requests based on impact, effort, and timelines
  • Coordinate with creative, data, and engineering partners to keep projects on track
  • Document workflows, QA standards, and best practices to improve team efficiency

Requirements

  • MUST HAVE: 2 to 4+ years of hands-on experience building email and SMS programs in Klaviyo
  • Strong understanding of lifecycle marketing fundamentals including segmentation, personalization, and testing
  • Proven ability to manage multiple campaigns and flows at once without missing details
  • Demonstrated testing mindset with experience supporting A/B tests, interpreting results, and applying learnings to future campaigns and flows
  • Comfortable owning execution while collaborating closely with cross-functional partners
  • Organized, proactive, and able to work independently in a fast-moving environment.
Benefits
  • Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own.
  • Equitable compensation and continuous equity investment
  • Support testing strategy and help operationalize learnings across campaigns and flows.
  • From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS marketingsegmentationpersonalizationA/B testinglist hygienedeliverability best practicescomplianceworkflow documentationcampaign management
Soft Skills
organizational skillsproactiveindependent workcollaborationattention to detailrisk managementprioritizationcommunicationproblem-solvingtime management