eHouse Studio

Director, CRO

eHouse Studio

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Lead strategic engagements for DTC ecommerce brands, including discovery, CRO programs, ongoing retainers, and ad hoc consulting initiatives
  • Serve as a trusted strategy partner to clients, providing expertise across site experience, merchandising, acquisition & retention, analytics, US and digital product roadmaps
  • Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives
  • Identify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences
  • Develop data-backed hypotheses and testing roadmaps in partnership with UX, Design and Development. Plan, execute and analyze A/B tests and experiments, translating learnings into actionable insights and prioritized recommendations
  • Support continuous optimization through iterative testing and performance monitoring
  • Conduct strategic analysis using a mix of qualitative and quantitative methodologies, including: User testing, surveys and interviews
  • Persona development and journey mapping
  • Quantitative data analysis and funnel analysis
  • Competitive and heuristic audits
  • ROI forecasting, revenue growth modeling, and CLV analysis
  • Synthesize complex data into clear, compelling narratives and recommendations that empower clients to make informed decisions
  • Collaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across: New site builds and migrations
  • Redesigns and feature launches
  • Ongoing site optimization and maintenance
  • Contribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and eCommerce strategy.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, UX, Psychology, or a related field (Master’s degree a plus or equivalent professional experience)
  • Proven experience leading CRO or digital strategy initiatives, including mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
  • Strong experience in eCommerce strategy, with a deep understanding of DTC business models and on-site conversion dynamics
  • Hands-on experience with CRO principles, experimentation frameworks, and hypothesis-driven optimization
  • Advanced proficiency in eCommerce analytics, with the ability to translate data into clear insights and prioritized actions.
  • Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
  • Shopify platform experience
  • Experience partnering with UX, Design and Development teams to bring insights and experiments to life.
  • Experience conducting UX analysis, usability testing, and heuristics evaluations.
  • Excellent communication and presentation skills, comfortable engaging both client stakeholders and internal teams
  • Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment
  • Proficient with Google Analytics (GA4)
Benefits
  • Professional development
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CROeCommerce strategydata analysisA/B testinghypothesis-driven optimizationquantitative analysisuser testingjourney mappingROI forecastingrevenue growth modeling
Soft Skills
communicationpresentationorganizationaldetail-orientedmentoringcollaborationstrategic thinkingclient engagementproblem-solvingadaptability