Egg Strategy

Strategy

• Provide direction and hands-on management for client initiatives through all phases, including project scoping, proposal development, study execution, analysis, reporting, and presentation of results.
• Construct persuasive proposals that not only utilize compelling research methodologies that address clients’ business objectives, but also differentiate Egg from the competitive landscape.
• Leverage working knowledge of advanced statistical methods to analyze, synthesize, and translate data into actionable insights (e.g., cluster analysis, factor analysis, key driver analysis, MaxDiff, etc.).
• Utilize data to construct a clear, convincing narrative that builds empathy and pushes storytelling (i.e., includes the what, so what, and now what) in order to turn research into action-oriented implications for clients.
• Oversee the creation of dynamic presentations and facilitate activation workshops that earn the confidence of our clients and to lead them towards making well-informed, smart decisions about their business.
• While facilitating activation sessions, demonstrate the ability to spontaneously apply the data to connect dots, make strategic leaps and drive conversations.
• Work independently, when necessary, to drive progress; but also collaboratively, as a leader within a team, to successfully mentor junior staff.
• Be a trusted partner able to nurture and expand client relationships by developing a deep understanding of our clients’ business context within the competitive landscape, and how to apply this to the design of the project approach and output.
• Foster a strong team culture that embodies Egg’s core values of Courageous Thinking, Genuine Collaboration, Intentional Inclusion, Creativity with Purpose and Infectious Leadership.

Director, Quantitative Market Research and Strategy