Eficode

Marketing

• Generate high-quality leads and support the sales pipeline through targeted, impactful marketing initiatives
• Plan and execute field marketing campaigns tailored to the tech industry combining events, trade shows, and digital programs
• Collaborate closely with Sales and cross-functional Marketing teams to shape and deliver localized marketing strategy
• Build strong relationships with local marketing contacts at key technology partners
• Collaborate with sales to qualify leads and accelerate them through the pipeline
• Work closely with country managers, sales, product, and content teams to develop impactful marketing materials
• Localize and regularly update marketing content and digital assets in relevant languages
• Work closely with PR & marketing agencies to optimize local marketing performance
• Provide local market insights to support targeted messaging and brand positioning
• Plan and participate in events, trade shows, webinars, and other field initiatives
• Recruit customer speakers for webinars and events and conduct case study interviews with reference customers
• Brief and align local teams ahead of marketing campaigns and events
• Track and optimize the performance of field marketing activities

Field Marketing Manager