effect

Luxury Performance Media Buyer – Meta, Google

effect

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Strategic planning, management and scalable development of Meta and Google campaigns in the premium D2C segment
  • Precise targeting of a high‑spending, discerning audience with a clear premium positioning
  • Independent management of large ad budgets with a focus on profitability, new-customer ROAS, and sustainable growth
  • Design and continuous optimization of high‑quality funnel structures, including conversion-focused, mobile-optimized landing pages
  • Close collaboration with the creative team and founders to develop high-performing static and video ads
  • KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment
  • Ongoing testing of creatives, hooks, and audiences while respecting brand aesthetics and positioning

Requirements

  • Several years of solid experience in performance marketing (Meta & Google) for high‑ticket D2C brands — we are explicitly looking for candidates with a background in premium beauty, jewelry, fashion, interior design, etc. No mass‑market or discount background.
  • Proven scaling success in the luxury or premium segment
  • Deep understanding of the psychology of affluent audiences and their decision-making processes
  • Confident in independently managing and profitably scaling larger ad budgets
  • Strong analytical skills and excellent understanding of KPIs, ROAS, and funnel dynamics
  • Entrepreneurial mindset, loyalty, and a positive attitude
  • High sense of responsibility, commitment, and intrinsic motivation
Benefits
  • High flexibility and the option to work from home
  • Autonomous work with genuine scope for influence and creative input
  • Direct impact on scaling a rapidly growing medical luxury brand
  • Short decision-making processes and close collaboration with the founders and designers
  • Above-average growth potential based on performance
  • Long-term perspective within an ambitious, expanding company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingMeta advertisingGoogle advertisingKPI analysisROAS optimizationfunnel optimizationlanding page designdata analysisad budget managementA/B testing
Soft Skills
analytical skillsentrepreneurial mindsetresponsibilitycommitmentpositive attitudeindependencecollaborationcreativitymotivationcustomer focus