Director, Student Recruitment and Business Development

EF Education First Teachers

Director managing Student Recruitment and Business Development at Hult International Business School in Hong Kong. Driving recruitment initiatives and building relationships with education institutions.

Posted 8/2/2026full-timeHong Kong • 🇭🇰 Hong KongEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in relationship management and recruitment strategies, leveraging social media for engagement and brand promotion. Proven ability to meet enrollment targets through effective communication and customer-focused approaches.

Highest-signal resume keywords

Sales ExperienceBusiness DevelopmentRecruitment Pipeline ManagementLinkedIn ProspectingFluency in English and Asian Language

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ManagementSalesforceEvent ManagementLead ConversionMarket Research

Soft Skills

Excellent CommunicationNegotiation SkillsCustomer FocusAdaptabilityResilience

Tools & Technologies

LinkedInWhatsAppVideo CallsEmail

Industry Keywords

Education RecruitmentBrand AwarenessStakeholder EngagementAlumni RelationsPostgraduate Programs

About the role

Key responsibilities & impact

Build and manage relationships with education agents, third-party institutions, and flagship universities to increase brand awareness and generate high-quality inquiries.
Lead on-campus and online events tailored to student needs, in collaboration with faculty and alumni, to promote our MBA and Master's programs.
Leverage social media platforms, particularly LinkedIn, to engage with student club leaders and members and strengthen our brand presence in key networks.
Collaborate with regional and global teams to design and execute targeted engagement initiatives with key stakeholders.
Foster a strong community by connecting with alumni and confirmed students at partner universities to drive referrals and share success stories.
Proactively follow up with prospective students to promote our postgraduate programs and meet enrollment targets and KPIs.
Manage the full recruitment pipeline using our CRM system (Salesforce), with consistent follow-up via LinkedIn, WhatsApp, video calls, phone, and email.
Maintain in-depth knowledge of our program offerings and competitive advantages to effectively advise and convert prospects.
Travel to assigned markets to meet with education partners and prospective students. Travel averages approximately 1 week per month, depending on the recruitment cycle.

Requirements

What you’ll need

3-5 years of experience in sales, business development, or recruitment for a reputable organization, with a proven track record of consistently exceeding targets.
Strong experience in prospecting and engaging leads on LinkedIn and other social platforms, successfully converting them into meetings or applications.
Excellent communication and negotiation skills, with a confident and professional demeanor.
Highly customer-focused, curious, and skilled at actively listening to and addressing candidate needs.
Self-driven, ambitious, and entrepreneurial with a "nothing is impossible" mindset.
Goal-oriented, resilient, and adaptable, with a willingness to learn and receive feedback.
Fluency in written and spoken English is required. Native-level proficiency in another Asian language (**Thai or Bahasa Indonesia) is mandatory.

Benefits

Comp & perks

Competitive salaries and benefits in a global, deeply multicultural working environment.