E-Commerce Operations Specialist

EF Education First Teachers

E-Commerce Operations Specialist ensuring the operational excellence of the Go Ahead Tours website. Responsible for managing content operations and improving workflows for digital marketing.

Posted 7/2/2026full-timeCambridge • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $75,000 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own the day-to-day operational integrity of the Go Ahead Tours website within CMS
Execute content updates accurately and efficiently, ensuring all fields, components, and modules are correctly configured
Manage and maintain page templates — ensuring template integrity across all instances when templates are updated or new ones are introduced
QA all content deployments prior to publish, validating against brand, accuracy, and functional standards
Identify and escalate CMS bugs or template inconsistencies to the Engineering team with clear, structured documentation
Perform pre-launch and post-launch quality assurance for all website updates, ensuring content, functionality, tracking, and user experience meet established standards
Monitor overall website operational health through regular audits and automated reporting
Identify broken experiences, content inconsistencies, rendering issues, and technical anomalies before customers encounter them
Coordinate resolution with Engineering, SEO, Product, and Marketing teams
Maintain operational dashboards and issue logs to ensure visibility into recurring trends
Build and configure lead capture forms according to established specifications, naming conventions, and targeting rules
Ensure QA on all forms prior to launch against a defined compliance checklist, ensuring accuracy of copy, targeting logic, display rules, and tracking parameters
Monitor form performance post-launch, tracking key metrics (submission rate, conversion rate, display frequency) and surfacing anomalies
Maintain organized records of all active forms, including naming, configuration, and performance history
Continuously identify opportunities to improve operational efficiency, quality, and scalability
Develop repeatable workflows and checklists that reduce errors and increase consistency
Champion operational best practices across website management processes
Contribute to continuous improvement initiatives that enhance website operations
Execute QA for all new tour launches, cross-referencing CMS page configuration against product attribute requirements and flagging mismatches
Conduct recurring content compliance audits to ensure all pages meet brand, SEO, and legal standards — including meta field population, alt text, and structured data
Monitor and maintain CA (Canadian) market content, ensuring correct domain-specific content is applied and regulatory standards are maintained
Flag content governance issues proactively rather than waiting for them to surface through other channels
Maintain the accuracy and currency of the on-site search index
Identify and correct indexing errors or outdated entries as part of a regular audit process
Coordinate with Web Merchandising on tour launches, retirements, and naming changes that affect search
Serve as the operational hub for inbound content update requests from cross-functional teams including Copy, Creative, Product, and Marketing
Manage intake, scheduling, and deployment of content updates, ensuring nothing falls through the cracks
Communicate clearly with stakeholders about timelines, dependencies, and status
Participate in release readiness activities, validating website changes before production deployment
Support deployment checklists and rollback validation when necessary
Regularly review performance data for owned areas — including form performance, page health metrics, and template engagement — to identify trends and anomalies
Use GA4 and other reporting tools to answer operational questions: Is this form converting? Is this page template underperforming? Are redirects functioning correctly?
Surface insights and flag issues proactively to the team; escalate findings that require strategic input
Approach data as a tool for continuous improvement, not just reporting
Maintain operational documentation, publishing standards, QA checklists, and CMS best practices
Continuously improve documentation to support scalability and consistency
Identify opportunities to automate repetitive operational workflows

Requirements

What you’ll need

3–5 years of experience in website operations, content management, or digital marketing execution roles
Hands-on experience with a modern CMS platform; Storyblok experience strongly preferred
A track record of managing high volumes of structured, detail-intensive work with accuracy and consistency
Experience with QA processes — you know what ‘done right’ looks like and you check your work
Comfort reading and interpreting web analytics data (Google Analytics or equivalent)
Exceptional organizational skills — you build systems to stay on top of your work
Strong written communication skills for cross-functional coordination and documentation
A proactive, ownership mindset — you surface problems before they become incidents
Ability to manage multiple concurrent tasks without losing accuracy or thoroughness
Comfort staying on top of and implementing new technologies
Experience working with structured content models and component-based CMS platforms
Strong troubleshooting and problem-solving skills
Ability to prioritize competing requests while maintaining exceptional attention to detail

Benefits

Comp & perks

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home three days a week

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content ManagementQuality AssuranceData AnalysisTroubleshootingStructured Content ModelsComponent-Based CMSOperational DocumentationWebsite AuditingLead Capture Form ConfigurationSEO Compliance Audits

Soft Skills

Exceptional Organizational SkillsProactive MindsetStrong Problem-Solving SkillsAttention to DetailCross-Functional Coordination