Customer Success
Convenia
Mid-level Content & CRM Analyst
Efí Bank
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudSQL
About the role
- Plan and execute CRM strategies, focusing on nurture flows, marketing automation and the customer journey.
- Configure, monitor and optimize campaigns in Salesforce Marketing Cloud (email marketing, SMS, push notifications, journeys).
- Analyze engagement and conversion data to propose continuous improvements to relationship journeys.
- Support the creation of content (text and visual) for CRM and digital communication channels.
- Segment customer databases and apply personalization strategies.
- Collaborate with internal teams to ensure campaigns are aligned with acquisition, retention and loyalty strategies.
- Create performance reports for CRM campaigns and propose data-driven optimizations.
- Provide occasional support to the content team.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications or related fields.
- Experience with CRM (Salesforce Marketing Cloud or similar), marketing automation and nurture flows.
- Experience in Inbound Marketing.
- Basic copywriting skills and strong digital communication best practices.
- Ability to analyze data and use reports to inform decision-making.
- Experience in banks, financial institutions, payment institutions and/or fintechs.
- Postgraduate degree in Digital Marketing, CRM or related areas.
- Knowledge of SQL.
Benefits
- 4-day workweek. Our working week is 4 days — a total of 32 hours weekly.
- Unimed health plan with co-payment for employees and dependents (regional, state or national coverage).
- Clude Saúde: Talk to a doctor anytime, anywhere. With Clude you have access to digital consultations and other online health solutions.
- OdontoPrev dental plan with co-payment for employees and dependents.
- Meal allowance of R$ 1,000.00 monthly and meal voucher of R$ 33.70 per working day, both on the Eva Card flexible benefits card.
- Wellhub (Gympass): Corporate fitness platform focused on quality of life and wellbeing, providing access to partner gyms and studios for employees and dependents.
- Home-office allowance of R$ 140.00 monthly. For employees on a hybrid schedule, this allowance is prorated.
- Work infrastructure (equipment and facilities provided).
- One day off to celebrate your birthday with the #YourEfíDay benefit.
- Corporate University.
- Educational scholarships for employees and dependents, according to company policy.
- Language course scholarships for employees, according to company policy.
- Extended maternity leave of 7 months and extended paternity leave of 30 days; also applicable to adoptive parents.
- Life insurance.
- Emotional health program and discounts on psychological care for employees and dependents through the Moodar platform.
- Benefits Club with exclusive discounts and partnerships for Efí employees.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMSalesforce Marketing Cloudmarketing automationnurture flowscopywritingdata analysisSQLdigital communication best practicesperformance reporting
Soft skills
collaborationdecision-making
Certifications
Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in CommunicationsPostgraduate degree in Digital MarketingPostgraduate degree in CRM
