Senior Director, Product Marketing
EEOC
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Arizona • California • United States
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Salary
💰 $188,000 - $282,000 per year
Job Level
About the role
- Creates and owns the product marketing strategy and execution.
- Acts as a player-coach, managing a small but growing high performance team while also making an individual contribution at a leadership level.
- Partners with product, sales partner/channel, and finance teams to develop packaging, pricing, promotion strategies and related motions.
- Creates and co-owns (with growth & acquisition team) the partner marketing strategy for the assigned EWS product or service.
- Owns and drives product marketing positioning and ongoing market awareness through all market segments and partners.
- Leads strategy and ongoing updates to data driven marketing plans and toolkits (e.g. year one plan, templates, etc.) to drive awareness and usage.
- Defines and develops new and innovative marketing strategies and programs aligned with business growth, revenue, adoption, and fraud loss avoidance goals.
- Builds and maintains strong relationships with a diverse set of internal and partner constituencies including product, marketing, sales, partnerships, legal, finance, comms, and our bank marketing partners and channel partners.
- Aligns with product development lifecycle (PDLC) processes.
- Defines and manages the co-marketing budget to optimize program impact and results across partners.
- Acts as key marketing liaison, including working with partners to coordinate market research public relations, social media, and marketing plans.
- Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.
Requirements
- Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
- 15 or more years of experience in marketing, communications, or related field.
- Demonstrated success or ability to retain highly engaged, high performing teams.
- Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
- Ability to engage with and influence at a senior level with strong executive presence.
- Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership.
- High level of personal and professional integrity, sensitivity and confidentiality.
Benefits
- Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
- 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
- Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
- 12 weeks of Paid Parental Leave
- Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketing strategydata driven marketing planspackaging strategiespricing strategiespromotion strategiesco-marketing budget managementmarket researchgo to market strategiesmarketing programsbranding
Soft Skills
leadershipteam managementcollaborationinfluenceorganizationproactivityresults-drivencommunicationrelationship buildingintegrity
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business