EdVisorly

Product Marketing Manager

EdVisorly

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own and evolve messaging and positioning for EdVisorly's core platform offerings
  • Translate product capabilities into compelling value propositions for institutional buyers
  • Support ICP refinement, persona development, and use-case validation through customer research and sales feedback
  • Create core marketing assets including website pages, newsletters, product one-pagers, overviews, FAQs, and explainer content
  • Ensure partner solutions are represented clearly and consistently in EdVisorly’s broader launches and marketing programs
  • Turn partner results into case studies, testimonials, and customer spotlights that demonstrate measurable impact
  • Build scalable enablement assets supporting acquisition, cross-sell, upsell, and renewal motions
  • Contribute to sales and customer success playbooks, battlecards, pitch decks, and objection-handling resources
  • Partner with Sales and Customer Success to accelerate deal velocity
  • Manage the content roadmap and prioritize deliverables that directly support pipeline retention and expansion goals
  • Support content strategy across partner newsletters, LinkedIn, nurture campaigns, and customer communications
  • Support integrated marketing efforts that drive engagement from prospect → partner → expansion
  • Track content performance and iterate based on results

Requirements

  • 4–6 years of experience in B2B marketing or content marketing (higher ed or edtech strongly preferred)
  • Strong portfolio including case studies, videos, decks, and marketing collateral
  • Proven ability to collaborate cross-functionally with Sales, Customer Success, and Product
  • Exceptional storytelling and writing skills — able to translate outcomes into compelling narratives
  • Proficiency with marketing tools (e.g., HubSpot, Salesforce, Canva/Adobe, video platforms)
  • Data-driven mindset with experience measuring and improving content effectiveness
  • You are entrepreneurial and comfortable building from scratch
  • You thrive in high-accountability, fast-paced environments
  • You’re energized by mission-driven work that improves student outcomes.
Benefits
  • Make a meaningful impact on how colleges and universities support transfer students.
  • Join a small, high-performing team where your work is visible and valued.
  • Shape and scale products at a pivotal stage of company growth.
  • Work with humble, hardworking teammates who believe in integrity, collaboration, and doing things the right way.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcontent marketingstorytellingwritingdata analysiscontent strategycustomer researchsales enablementmarketing collateralcase studies
Soft Skills
collaborationentrepreneurial mindsetadaptabilityaccountabilitycommunicationcreativityproblem-solvingtime managementstrategic thinkingcustomer focus