EdSights

Senior Manager, Growth Marketing

EdSights

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,000 - $165,000 per year

Job Level

Senior

About the role

  • Build and scale a multi-channel demand engine
  • Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline
  • Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
  • Turn marketing activity into Sales-ready pipeline
  • Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
  • Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
  • Own the marketing infrastructure that powers growth
  • Oversee and optimize website performance, including conversion rates and qualified inbound traffic
  • Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
  • Drive the overall channel strategy
  • Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
  • Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
  • Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership

Requirements

  • 4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company
  • Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything
  • Proven track record of building and scaling campaigns that directly source pipeline and revenue
  • Deep experience collaborating with Sales to fuel growth as a coordinated GTM team
  • Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly
  • Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)
  • You actively use AI tools to move faster and produce better work
  • Ability to work independently and thrive in a fast-paced, remote environment
Benefits
  • Remote-friendly work
  • Unlimited PTO
  • Paid parental leave
  • Competitive compensation
  • New Apple hardware
  • 401k matching
  • Strong health and wellness benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign managementdata analysispipeline developmentconversion rate optimizationreporting frameworksbudget managementROI monitoringABM tacticsperformance testing
Soft Skills
data-drivenoperationally rigorouscollaborationindependenceadaptabilityproblem-solvingcreativitycommunicationstrategic thinkinginitiative