Senior Manager, Growth Marketing

EdSights

Senior Manager of Growth Marketing for EdSights driving demand generation through multi-channel campaigns and collaboration with Sales and RevOps. Working on student success and enrollment insights in remote setup.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $145,000 - $165,000 per yearWebsite

About the role

Key responsibilities & impact

Build and scale a multi-channel demand engine
Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline
Analyze campaign performance data to double down on what's working and quickly deprioritize what's not
Turn marketing activity into Sales-ready pipeline
Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately
Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion
Own the marketing infrastructure that powers growth
Oversee and optimize website performance, including conversion rates and qualified inbound traffic
Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution
Drive the overall channel strategy
Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities
Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing
Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership

Requirements

What you’ll need

4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company
Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything
Proven track record of building and scaling campaigns that directly source pipeline and revenue
Deep experience collaborating with Sales to fuel growth as a coordinated GTM team
Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly
Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing)
You actively use AI tools to move faster and produce better work
Ability to work independently and thrive in a fast-paced, remote environment

Benefits

Comp & perks

Remote-friendly work
Unlimited PTO
Paid parental leave
Competitive compensation
New Apple hardware
401k matching
Strong health and wellness benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign managementdata analysispipeline developmentconversion rate optimizationreporting frameworksbudget managementROI monitoringABM tacticsperformance testing

Soft Skills

data-drivenoperationally rigorouscollaborationindependenceadaptabilityproblem-solvingcreativitycommunicationstrategic thinkinginitiative