EdReports.org

Lead, Content Strategy

EdReports.org

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $99,443 - $134,540 per year

Job Level

Senior

About the role

  • Develop and implement a content strategy that supports organizational goals, drives audience engagement, and increases visibility.
  • Write and edit high-quality content across channels, including web, blog, email, landing pages, and FAQs.
  • Partner closely with Product, UX, and Academic teams to develop clear, engaging content for new product launches, review updates, and milestones that reflect EdReports’ brand values and deepen understanding for diverse PK-12 education audiences.
  • Support the development of thought leadership content and organizational storytelling that highlights EdReports’ learning, impact, and strategic direction.
  • Collaborate with cross-functional teams to ensure consistent, user-friendly messaging across EdReports’ tools, reports, and digital experiences.
  • Lead SEO and AI search optimization efforts, including keyword research, metadata strategy, and site audits.
  • Manage EdReports’ email marketing strategy, including content development, list management, and performance tracking via Pardot.
  • Track content performance using analytics and apply insights to refine strategy and improve outcomes.
  • Contribute to cross-functional projects that capture and share lessons from pilots, user research, and stakeholder engagement.
  • Other relevant duties as assigned to support the organization's strategic goals, with the expectation that all EdReports employees remain flexible and adaptable to evolving responsibilities.

Requirements

  • Passion for EdReports’ mission and vision, our core values, and our commitment to Diversity, Belonging, Inclusion, and Equity;
  • 7+ years leading content strategy, strategic communications, and/or product marketing for primarily digital audiences (preferably the PK-12 education field)
  • Demonstrated track record of writing, proofreading, and editing compelling content for a wide variety of audiences;
  • Exceptional planning and project management skills with meticulous attention to detail;
  • Strong understanding of SEO and AI search optimization.
  • Experience collaborating with cross-functional product teams.
  • High level of proficiency working in tools that aid the content planning and publication process such as content management systems, web analytics platforms, SEO research software.
  • Disciplined, data-informed approach to decision-making and problem-solving.
  • Bachelor's degree or equivalent experience (journalism, communications, or marketing preferred)
Benefits
  • Unlimited Discretionary Time Off (DTO) and Sick Time,
  • 21 days of paid holidays and office closure days in 2025,
  • Monthly Communications Reimbursement,
  • Initial home office and technology setup stipend,
  • EdReports pays for 90% of health care for both the employee and their immediate family,
  • 401k that new hires become eligible for after six months of employment (includes safe harbor, employer match, etc.).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategySEOAI search optimizationwritingproofreadingeditinganalyticsemail marketingkeyword researchmetadata strategy
Soft skills
planningproject managementattention to detailcollaborationflexibilityadaptabilitydata-informed decision-makingproblem-solvingcommunicationstorytelling