Ediphi

Senior Demand Generation Manager

Ediphi

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own Ediphi’s demand generation strategy to hit monthly and quarterly pipeline targets.
  • Plan and execute integrated campaigns that create sales conversations with preconstruction and estimating leaders.
  • Build scalable campaign plays across channels, including paid search and paid social, retargeting, content syndication, and email promotion (in partnership with Content Marketing).
  • Partner with Content Marketing and Product Marketing to package existing assets into high-performing demand programs, including webinar themes, landing pages, CTAs, and conversion paths.
  • Work with Sales and RevOps on audience targeting, lead routing, campaign tracking, and closed-loop reporting in Salesforce.
  • Improve conversion rates across key funnel moments (ad to landing page, landing page to form fill, form fill to meeting) through testing and iteration.
  • Own campaign reporting and share performance insights with the GTM team, including pipeline created, conversion rates, and cost efficiency by channel.
  • Lead Ediphi’s webinar and virtual event program end to end, including topic planning, speaker coordination, promotion, follow-up, and performance reporting.
  • Pre and post marketing and lead follow up for marquis industry events
  • Manage the demand gen calendar and keep Sales aligned on what is launching, who it’s for, and how to follow up.
  • Establish repeatable processes for planning, launching, and measuring campaigns so performance improves quarter over quarter.

Requirements

  • 4 to 7+ years of B2B demand generation experience (SaaS preferred)
  • Proficient in building AI-driven campaigns and processes
  • Proven track record driving measurable pipeline growth through multi-channel programs
  • Strong marketing automation experience (HubSpot, Marketo, Pardot, or similar)
  • Strong CRM proficiency (Salesforce preferred) and comfort with reporting
  • Experience with segmentation, lifecycle programs, and lead management best practices
  • Solid project management skills and ability to run multiple campaigns concurrently
Benefits
  • Remote working environment (U.S. based)
  • Competitive salary and stock options
  • Unlimited PTO (and we actually encourage you to use it)
  • Health, dental, vision, and life insurance
  • Parental leave
  • A phenomenal, remote-first team that deeply cares about creating great products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign planningconversion rate optimizationlead managementsegmentationmulti-channel marketingAI-driven campaignsproject managementreportingpipeline growth
Soft Skills
collaborationcommunicationorganizational skillsleadershipstrategic thinkinganalytical skillsproblem-solvingadaptabilityattention to detailtime management