Edify Education

Branding Analyst

Edify Education

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • Brazil

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About the role

  • Execute branding activities, ensuring brand consistency across all touchpoints.
  • Develop relevant materials and content, ensuring consistency and following the brand narrative and identity guidelines.
  • Monitor and report on brand perception, using feedback and research data.
  • Collaborate on the creation and execution of campaigns that strengthen the brand image.
  • Assist in compiling press items about Edify and in managing contact with the PR agency, ensuring cohesion with the brand strategy.
  • Develop narrative solutions and campaigns that engage audiences and reinforce the brand.

Requirements

  • Degree in Communications, Advertising, Marketing, or Journalism.
  • Proficiency in written Portuguese: Strong command of writing across formats, representing the brand's voice.
  • Brand management: Implementation and monitoring of branding strategies.
  • Social media tools: Experience creating and managing content to promote the brand.
  • Market research: Collection and analysis of data on brand perception and competitor activity.
  • Content production: Development of written and visual materials that communicate the brand's essence.
  • Collaboration: Ability to work cross-functionally to maintain brand consistency.
  • Effective communication: Skill in conveying concepts and ideas clearly and persuasively.
Benefits
  • Health insurance 🩺
  • Dental plan 🦷
  • Meal/food allowance via CAJU card 🥗
  • Edify Online — continuous English learning platform 🌎
  • Continuous learning: We promote a culture of ongoing learning with a focus on both soft and hard skills 💻
  • Birthday day off 🎂
  • Childcare or nanny assistance 🍼
  • Extended maternity leave (6 months) 🍼
  • Extended paternity leave (20 days) 🍼
  • Gympass 🏋🏾
  • Life insurance 💓
  • Flexible work arrangements 💻
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarket researchcontent productionwritten Portuguesesocial media tools
Soft Skills
collaborationeffective communication
Certifications
degree in Communicationsdegree in Advertisingdegree in Marketingdegree in Journalism