Senior Marketing Specialist

Edible Brands

Senior Marketing Specialist on the IMC team for Edible Brands, executing campaigns for Edible Arrangements and Rōti. Managing agency collaboration and local marketing initiatives at 600+ franchise locations.

Posted 6/16/2026full-timeAtlanta • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end creative review process between agency and channel owners—consolidating feedback, managing revision cycles, and ensuring assets are delivered on spec and on time across Edible Arrangements and Rōti campaigns
Traffic approved campaign assets to channel owners across paid media, email, social, web, and in-store, maintaining quality and accuracy at every handoff
Lead pre-campaign launch readiness—confirming assets are in-platform, campaigns are set up correctly, and all cross-functional teams are aligned before go-live
Track and synthesize mid-campaign and post-campaign performance data in collaboration with channel owners, supporting the Sr. Manager, IMC in optimization decisions and reporting.
Support additional campaigns, initiatives, and cross-brand projects as the business evolves—bringing the same execution rigor to fast-turnaround work as to planned seasonal campaigns
Support the Sr. Manager (influencer lead) by acting as coordination point between the brand and our influencer agency, ensuring seamless execution from briefing through delivery for Edible Arrangements and Rōti campaigns
Own the execution and production of key elements of the Edible Arrangements Local Store Marketing (LSM) program, supporting 600+ franchise locations with locally relevant marketing initiatives and resources.
Lead creative production for seasonal in-store marketing materials and franchisee-facing marketing tools
Serve as the accountable owner of the local marketing toolkits, ensuring our store network always has current, on-brand resources to activate locally.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, or related field; or equivalent work experience.
3–5 years of experience in integrated marketing, campaign management, or related field
A track record of owning campaign execution independently, not just supporting it
Familiarity with core marketing channels including paid media, email, organic social, web, and in-store/retail.
Familiarity with core marketing channels — email, paid media, organic social, and ecommerce
Hands-on experience working with external creative agencies and managing creative production is a plus but not required
Exposure to local or franchise marketing is a plus but not required

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementcreative productionperformance data analysismarketing executionlocal store marketingemail marketingpaid mediaorganic socialecommercecross-functional collaboration

Soft Skills

communicationorganizationleadershipcoordinationattention to detailtime managementproblem-solvingadaptabilitycreativitycollaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Communications