Manager, Customer – Digital Analytics

Edible Brands

Manager of Customer & Digital Analytics at Edible Brands focusing on customer insights and digital performance. Collaborating across teams to drive data-driven marketing strategies.

Posted 8/1/2026full-timeAtlanta • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer analytics, including the development of customer segmentation models and lifetime value frameworks. Proficient in utilizing Adobe Analytics and Google Analytics 4 to derive actionable insights and support marketing strategies.

Highest-signal resume keywords

Customer Segmentation ModelsLifetime Value FrameworksAdobe AnalyticsGoogle Analytics 4SQL

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AnalyticsDigital AnalyticsMarketing AnalyticsCohort AnalysesMulti-Touch Attribution ModelsChannel-Level Performance MeasurementData TranslationPythonR

Soft Skills

CollaborationCommunication

Tools & Technologies

Customer Data PlatformExecutive-Ready Dashboards

Industry Keywords

ECommerceRetailConsumer Brands

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Develop and maintain customer segmentation models, lifetime value (LTV) frameworks, and cohort analyses
Serve as the strategic Data & Analytics lead for Edible Brands
Identify business opportunities through data and analytics
Own marketing attribution analysis
Build and maintain executive-ready dashboards and reporting
Conduct ad-hoc and proactive analyses
Own tracking and tagging for marketing analytics across Adobe Analytics and GA4
Collaborate with Finance and eCommerce teams

Requirements

What you’ll need

5+ years of experience in customer analytics, digital analytics, or marketing analytics
Proven ability to build customer segmentation models, LTV frameworks, and cohort analyses
Hands-on experience with Adobe Analytics and Google Analytics 4 (GA4)
Experience with multi-touch attribution models and channel-level performance measurement
Familiarity with Customer Data Platform (CDP) data outputs as an analytics source
Ability to translate complex data into actionable insights for non-technical audiences
Experience in eCommerce, retail, or consumer brands preferred.
Technical Skills SQL required; Python or R for analysis preferred.

Benefits

Comp & perks

Competitive salary
Health insurance
401(k) matching
Flexible work hours
Professional development opportunities