Director of Marketing

Edible Brands

Director of Marketing managing and scaling marketing strategies for Edibles.com brand across all channels. Leading brand development, agency relations, and team mentorship from the Sandy Springs, GA office.

Posted 6/11/2026full-timeAtlanta • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own and evolve the Edibles.com brand strategy, ensuring a consistent, compelling, and compliant brand voice across all consumer touchpoints
Develop and execute integrated marketing plans that drive brand awareness, consumer education, acquisition, and long-term loyalty
Serve as the internal brand steward, partnering with cross-functional teams to ensure brand consistency across ecommerce, retail, product, and operations
Stay ahead of cultural, category, and competitive trends to identify opportunities that keep the brand relevant and differentiated in the hemp-derived wellness space
Translate business objectives into clear, insight-driven marketing strategies with measurable outcomes
Understand the nuances of the controlled substances category and associated marketing-related compliance restrictions
Serve as the primary point of contact and day-to-day lead for all external agency and vendor relationships, including creative, ecommerce, paid media, and public relations partners
Set clear briefs, timelines, and performance expectations for agency partners, ensuring work is on strategy, on brand, and delivered with excellence
Manage agency scopes of work, budgets, and contracts in close partnership with the EVP and legal teams
Evaluate agency performance regularly and make recommendations on partner mix as business needs evolve
Build and maintain strong relationships with brand partners, co-marketing collaborators, and key industry stakeholders
Lead the development and execution of omni-channel campaigns spanning paid media, organic social, email, SMS, influencer, and PR
Oversee the e-commerce marketing strategy, partnering closely with operations and e-commerce teams to drive traffic, conversion, and average order value
Guide the social media and content strategy, ensuring a native, engaged audience is built across key platforms
Oversee public relations strategy and execution in partnership with PR agency partners, including media outreach, brand storytelling, and crisis communications
Align marketing activations with product launch calendars, promotional events, and retail expansion initiatives
Define and own key marketing KPIs, building a culture of measurement, accountability, and continuous optimization
Lead regular marketing reporting and strategic reviews with the EVP and senior leadership, translating data into clear insights and action
Partner with operations and ecommerce teams to connect marketing performance to broader business outcomes, including revenue, retention, and customer lifetime value
Leverage consumer research, market data, and competitive intelligence to inform strategy and investment decisions
Manage, mentor, and develop the internal marketing team, fostering a culture of ownership, creativity, and high performance
Build the internal marketing function as the business scales, identifying capability gaps and making hiring and resourcing recommendations to leadership
Foster a collaborative, entrepreneurial team culture that values innovation, speed, and executional excellence
All other duties as assigned by the EVP, General Manager of Edibles.com

Requirements

What you’ll need

8+ years of progressive marketing experience with at least 3 years in a senior leadership or director-level role
Proven track record of building and scaling consumer brands across omni-channel marketing environments, ideally within ecommerce, CPG, wellness, or a regulated industry
Deep experience managing external agency relationships across creative, media, ecommerce, and/or public relations disciplines
Demonstrated ability to develop and execute brand strategy informed by consumer insights, market data, and competitive analysis
Hands-on experience leading digital marketing channels, including paid media, social, email/SMS, SEO, and influencer
Strong analytical capabilities with experience setting KPIs, building dashboards, and translating performance data into strategic recommendations
Experience working in or alongside regulated industries (e.g., cannabis/hemp, alcohol, supplements) strongly preferred
Excellent communication and executive presentation skills, with the ability to influence at all levels of the organization
Comfortable operating in a fast-paced, startup-like environment that requires flexibility, initiative, and the ability to wear multiple hats
Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA a plus.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategyintegrated marketing plansomni-channel campaignsdigital marketingKPI settingdata analysisconsumer insightsmarket datacompetitive analysise-commerce marketing

Soft Skills

communicationleadershipcollaborationcreativityflexibilityinitiativerelationship buildingmentoringstrategic thinkingexecutional excellence

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessMBA