Search Marketing Manager

Edible Brands

Search Marketing Manager leading SEM and Affiliate efforts for Edible Brands' e-commerce sites. Driving traffic and revenue growth through optimized search strategies.

Posted 5/16/2026full-timeAtlanta • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage and optimize Affiliate partners and Paid Search campaigns across platforms like Impact (Affiliate) and Google Ads and Microsoft Advertising (Paid Search).
Execute both manual and automated bidding strategies, understanding when and how to leverage each to maximize efficiency and scale.
Analyze Affiliate and SEM performance using reporting tools such as Adobe Analytics, Google Analytics, and in-platform data.
Identify optimization opportunities through regular data review and develop strategies that align with business goals.
Launch new campaigns with tightly themed ad groups containing relevant keywords for driving conversions.
Draft and A/B test ad copy across various ad formats to enhance customer resonance.
Refine keyword strategies by reviewing search terms, identifying new keywords, and implementing negative keywords for improved performance.
Monitor daily performance and allocate budgets effectively to meet channel KPI targets.
Develop a testing roadmap for betas and optimization strategies to gauge their impact.
Stay current with the latest trends and best practices in the Affiliate and Paid Search channels.
Collaborate cross-functionally to ensure unified customer acquisition, retention, and growth strategies.

Requirements

What you’ll need

A minimum of 4-5 years of high-impact Paid Search (SEM) experience leveraging Google Ads, Microsoft Advertising, and key analytics tools.
At least 2 years managing $10M+ annual search budgets within a B2C e-commerce environment utilizing manual and automated bidding strategies.
Experience managing Affiliate marketing.
Strong collaborative skills with a proven ability to partner across marketing channels to optimize customer acquisition and retention.
Proven experience managing both manual and automated bidding strategies, with a clear understanding of when to apply each to achieve performance goals.

Benefits

Comp & perks

Strong team-oriented environment, emphasizing cross-functional partnerships.
The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.
Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more.
Paid time off, including sick days & holidays to support work-life balance.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid SearchSEMmanual bidding strategiesautomated bidding strategieskeyword strategiesA/B testingdata analysiscampaign managementbudget allocationperformance optimization

Soft Skills

collaborative skillscommunicationstrategic thinkinganalytical skillsproblem-solving