Senior Director, Customer & Digital Analytics

Edible Brands

Senior Director overseeing customer and digital analytics at Edible Brands. Leading analytics strategy to drive customer engagement and brand growth across multiple channels and platforms.

Posted 5/6/2026full-timeAtlanta • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

AzureCloudPythonSQLTableau

About the role

Key responsibilities & impact

Own end-to-end campaign and media performance measurement across paid, owned, and earned channels – delivering clear ROI visibility to marketing leadership across all brands.
Own end-to-end marketing channel tracking and attribution, ensuring accurate measurement of performance from media spend through to revenue, including implementation, validation, and ongoing optimization of tracking infrastructure across all platforms.
Lead media mix modeling (MMM) efforts to optimize marketing spend allocation across channels and brands, partnering with internal teams and external vendors as needed.
Develop and maintain customer segmentation models, lifetime value frameworks, and cohort analyses that inform lifecycle marketing, CRM, paid media, and eCommerce strategy.
Build and maintain executive-ready dashboards and reporting that give leadership real-time visibility into customer behavior, campaign performance, and marketing effectiveness.
Own and evolve our personalization strategy across digital and marketing channels, translating customer data into tailored experiences that drive engagement and conversion.
Oversee and execute digital analytics infrastructure and measurement across web and app properties, ensuring accurate tracking, attribution, and insight generation leveraging tools such as Adobe Analytics, GA4, and Segment.
Partner with CRM, lifecycle marketing, paid media, and eCommerce teams to deliver actionable audience insights that enable targeted, relevant customer communications at scale.
Own and administer Segment (Customer Data Platform) – including data pipeline integrity, audience creation, and integration with downstream marketing and personalization tools.
Own and manage Qualtrics – designing and maintaining voice of customer programs, experience measurement surveys, and feedback loops that inform brand and marketing decisions.
Own and manage Dynamic Yield – including platform configuration, personalization strategy, testing roadmap, and ongoing optimization to drive conversion and revenue growth.
Own and manage Adobe Analytics and Google Analytics 4 (GA4) – including implementation, configuration, data integrity, and ongoing optimization to ensure accurate performance measurement and attribution.
Evaluate, recommend, and implement additional MarTech tools that advance our analytics and personalization capabilities, in partnership with the VP of AI & Data Engineering.
Serve as the primary business owner for the marketing data stack, ensuring tools are configured, governed, and adopted effectively across teams.
Build, lead, and develop an analytics team that directly supports Edible Arrangements® and Rōti ®, while serving as a consulted and informed partner on analytics strategy for edibles.com™.
Establish a strong working relationship with the VP of AI & Data Engineering, leveraging shared data infrastructure while advocating for the analytical needs of the marketing organization.
Translate complex data into clear, compelling stories that drive alignment and action across marketing, brand, and executive audiences.
Recruit, develop, and mentor analytical talent, building a team culture of curiosity, rigor, and impact.

Requirements

What you’ll need

8+ years of progressive experience in customer analytics, digital analytics, or marketing analytics
At least 4 years in a senior leadership or people management role
Proven track record delivering actionable insights and measurable marketing impact in a multi-brand or multi-channel consumer environment
Hands-on experience owning and administering a Customer Data Platform – Segment experience strongly preferred
Experience designing and managing voice of customer programs using tools such as Qualtrics or equivalent platforms
Deep expertise in media mix modeling – either building models internally or managing external partners and interpreting outputs to drive spend decisions
Strong background in customer segmentation, LTV modeling, personalization strategy, and lifecycle analytics
Experience in eCommerce, retail, or consumer brands strongly preferred
Experience managing and developing team members, including coaching, performance management, and fostering a collaborative, high-performing team environment
Proficiency in SQL (required) and Python or R for data analysis and modeling
Expert-level experience with visualization tools – Tableau and/or Power BI
Familiarity with Azure cloud data environments and working within shared data infrastructure
Expert-level ownership of web and digital analytics platforms (e.g., Adobe Analytics, Google Analytics 4)
Working knowledge of Paid Media, CRM and marketing automation platforms and how they connect to the broader data ecosystem.

Benefits

Comp & perks

Healthcare plans that include health/dental/vision insurance
401K Plan
Company-paid life insurance and short-term disability
Flexible spending account options
Paid time off, including sick days & holidays to support work-life balance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer analyticsdigital analyticsmarketing analyticsmedia mix modelingcustomer segmentationlifetime value modelingpersonalization strategySQLPythonR

Soft Skills

leadershippeople managementcoachingperformance managementcollaborationcommunicationstorytellingmentoringteam developmentcuriosity