Paid Media, Performance Marketing Executive

EDGE

Performance Marketing Executive responsible for full funnel lead generation and social media growth at an English enrichment centre. Managing digital campaigns, budgets, and performance analytics.

Posted 7/29/2026full-timeRemote • 🇲🇾 MalaysiaMid-LevelSenior💰 MYR 4,000 - MYR 5,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital performance marketing, including SEM, SMM, and SEO campaign management, with a strong focus on data-driven decision-making and ROI optimization. Proven ability to collaborate across teams to enhance brand engagement and customer retention through effective social media strategies.

Highest-signal resume keywords

SEM Campaign ManagementSMM Campaign ExecutionSEO Strategy DevelopmentCRM System ProficiencyData-Driven A/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingKeyword ResearchCampaign OptimizationAd CreationSocial Media ManagementBudget AllocationAnalytics ReportingContent SchedulingEvent PlanningKPI Tracking

Soft Skills

Creative Problem SolvingStrategic ThinkingTime ManagementCollaborationMultitasking

Tools & Technologies

Google AdsFacebook AdsInstagramTikTokLinkedInYouTubeWordPressElementor

Industry Keywords

Digital MarketingCampaign PerformanceBrand AwarenessCustomer RetentionEngagement Metrics

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Take full ownership and run point on all digital performance marketing efforts.
Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting.
Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI.
Allocate and track digital marketing budgets, identifying opportunities for cost optimisation.
Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.
Develop and implement social media strategies to grow engagement, brand awareness, and customer retention.
Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity.
Monitor trends, track engagement, and adjust content and posting strategies as needed.
Handle customer interactions and feedback on social media to maintain a positive brand image.
Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups.
Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs.
Generate actionable reports and insights to optimise campaigns and support decision-making.
Execute data-driven A/B tests and adjust campaigns based on performance insights.
Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.

Requirements

What you’ll need

At least 3-4 years of experience in performance marketing, social media management or digital marketing
Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
Strong creative, strategic, and analytical skills to translate insight into action
Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
Collaborative mindset, comfortable working with internal teams and external partners

Benefits

Comp & perks

Work directly with an established leader and mentors who can help develop you and your career
A working environment that respects you and invests in you
A dynamic working environment that will constantly engage and challenge you
Opportunity to be part of a growth story