EDGE

VP Marketing – Communications, Emirati Talent

EDGE

full-time

Posted on:

Location Type: Office

Location: Abu Dhabi • 🇦🇪 United Arab Emirates

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Job Level

Lead

About the role

  • Define and execute EDGE Group’s global marketing strategy aligned with corporate objectives and long-term growth plans.
  • Position EDGE as a leading international advanced technology and defence group across priority markets.
  • Act as a strategic advisor to executive leadership on market trends, competitive intelligence, and brand perception.
  • Own and evolve the EDGE brand architecture across subsidiaries and product lines.
  • Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
  • Oversee corporate communications, thought leadership, and executive visibility initiatives.
  • Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
  • Develop sector-specific marketing strategies for defence, aerospace, cyber, autonomy, and emerging technologies.
  • Enable sales teams with high-impact marketing tools, content, and market insights.
  • Support international market entry strategies and localization of marketing efforts.
  • Align marketing activities with government, defence, and sovereign stakeholder expectations.
  • Lead marketing efforts for major exhibitions, air shows, defence expos, and global industry events.
  • Drive digital transformation across marketing platforms, channels, and analytics.
  • Leverage data, market intelligence, and performance metrics to optimize ROI and decision-making.
  • Oversee EDGE’s digital presence, including website, content ecosystems, and social platforms.
  • Build and lead a high-performing, multicultural marketing organization.
  • Establish best-in-class marketing governance, processes, and agency partnerships.
  • Mentor senior leaders and develop future marketing talent within the Group.

Requirements

  • 15+ years of progressive marketing leadership experience, including senior executive roles.
  • Proven track record in B2G, B2B, defence, aerospace, technology, or highly regulated industries.
  • Experience leading global or multi-market marketing organizations.
  • Strong understanding of complex sales cycles, government procurement, and stakeholder-driven markets.
  • Demonstrated success in brand building, corporate marketing, and go-to-market strategy.
  • Preferred: Experience in defence, security, aerospace, cyber, or advanced technology sectors.
  • Preferred: Exposure to international markets, particularly EMEA, Asia, and North America.
  • Preferred: MBA or equivalent advanced degree.
  • Experience working within group or holding-company structures.
Benefits
  • Opportunity to shape the global brand of a fast-growing, world-class technology group.
  • Executive-level impact across national and international strategic initiatives.
  • Collaborative, innovation-driven environment at the forefront of advanced technology.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
global marketing strategybrand architecturemarketing governancedigital transformationmarket intelligenceperformance metricsB2G marketingB2B marketinggo-to-market strategycorporate marketing
Soft skills
strategic advisorleadershipmentoringcommunicationcollaborationorganizational skillsstorytellingvisibility initiativeshigh-performing team buildingstakeholder engagement
Certifications
MBAadvanced degree