EDGE

Senior Performance Marketing, Social Media Executive

EDGE

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇲🇾 Malaysia

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Salary

💰 MYR 4,000 - MYR 5,500 per month

Job Level

Senior

Tech Stack

WordPress

About the role

  • Take full ownership and run point on all digital performance marketing efforts
  • Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms
  • Manage end-to-end campaign execution: ad creation, targeting, optimisation, and reporting
  • Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI
  • Allocate and track digital marketing budgets, identifying opportunities for cost optimisation
  • Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly
  • Develop and implement social media strategies to grow engagement, brand awareness, and customer retention
  • Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity
  • Monitor trends, track engagement, and adjust content and posting strategies as needed
  • Handle customer interactions and feedback on social media to maintain a positive brand image
  • Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups
  • Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs
  • Generate actionable reports and insights to optimise campaigns and support decision-making
  • Execute data-driven A/B tests and adjust campaigns based on performance insights
  • Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI
  • Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies
  • Allocate and manage the digital marketing budget effectively to maximise ROI
  • Track and report on budget expenditure, ensuring transparency and accountability
  • Identify opportunities for cost savings and efficiency improvements in marketing spend

Requirements

  • At least 3-4 years of experience in performance marketing, social media management or digital marketing
  • Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
  • Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
  • Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
  • Strong creative, strategic, and analytical skills to translate insight into action
  • Excellent time management, prioritisation, and multitasking skills in a fast-paced environment
  • Collaborative mindset, comfortable working with internal teams and external partners
Benefits
  • Work directly with an established leader and mentors who can help develop you and your career
  • A working environment that respects you and invests in you
  • A dynamic working environment that will constantly engage and challenge you
  • Opportunity to be part of a growth story

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEMSMMSEOA/B testingkeyword researchcampaign optimisationdigital marketingperformance marketingbudget managementdata analysis
Soft skills
collaborationtime managementprioritisationmultitaskingcreativitystrategic thinkinganalytical skillscommunicationaccountabilitycustomer interaction