Vice President

• Lead Strategic Vision: Drive the strategic vision for multi-channel, culturally grounded campaigns that span influencer, social, experiential, and traditional media; translate complex brand challenges into clear, compelling narratives and activation strategies.
• Executive Client Partnership: Serve as a trusted advisor to senior clients and internal executives, guiding brand strategy, campaign development, and creative alignment.
• Strategic Insights & Culture Leadership: Synthesize qualitative and quantitative research into powerful, actionable insights; identify and own cultural moments with strategic relevance for brand activation.
• Creative Collaboration: Partner closely with creative leadership to ensure brand strategy informs and inspires breakthrough creative platforms; shape talent strategies, campaign narratives, and experiential touchpoints.
• Sports, Music and Entertainment Savviness: Given a significant portion of the work under the portfolio connects brands to these cultural verticals, it is important that this individual can craft breakthrough positionings for brands in these spaces.
• Creative Ecosystem Stewardship: Oversee development of end-to-end campaign strategies, including comms plans, journey mapping, channel strategy, and measurement frameworks.
• Risk & Cultural Intelligence: Guide teams on brand safety, inclusive storytelling, and reputational risk mitigation rooted in cultural fluency.
• Thought Leadership & Innovation: Lead development of thought leadership, trend analysis, and innovation planning that informs agency and client growth.
• Team Leadership: Mentor and manage strategy talent, fostering a culture of strategic rigor, creativity, and collaboration; help scale team capabilities and influence across the agency.
• Recognition & Growth: Lead strategic inputs for award submissions, case studies, and new business opportunities that elevate the agency’s profile.

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