Media Relations Specialist

Edelman

Media Relations Specialist developing German media strategies and journalistic content for Edelman, the global communications firm. Positioning executives and managing campaigns for national and international clients.

Posted 8/5/2026full-timeMunich • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media relations and strategic communication, with a strong ability to develop and execute media strategies, manage projects independently, and produce high-quality journalistic content in both German and English.

Highest-signal resume keywords

Media RelationsJournalism ExperienceGerman Media Landscape KnowledgeContent Creation Using AIProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Journalistic WritingMedia Strategy DevelopmentContent ActivationMedia AnalysisC-Level Executive Positioning

Soft Skills

Excellent Communication SkillsNetworking EnthusiasmAnalytical ThinkingStructured Thinking

Tools & Technologies

LinkedIn Content CreationCampaign Management Tools

Industry Keywords

Media LandscapeStakeholder ContactsDigital Media DevelopmentOpinion MediaTechnology Sector

About the role

Key responsibilities & impact

Support strategic corporate media relations for national and international clients and manage own projects
Expand Edelman's media expertise in Germany
Develop media strategies and advise clients on positioning and different formats
Develop topics, stories, and content from earned storytelling to paid campaigns
Position C-level executives in leading media, coordinate and support interviews, and create LinkedIn content
Maintain existing media contacts and continuously expand the network
Coordinate content activation across multiple channels, manage campaigns, and conduct media analyses
Write excellent journalistic texts across formats, from opinion pieces to study marketing

Requirements

What you’ll need

Ideally, a university degree, preferably in journalism, communications, or a related field
At least three years of experience in journalism and media relations
Extensive knowledge of the German media landscape, especially leading and opinion media and the technology sector
Comprehensive network of media and stakeholder contacts
Excellent communication skills and enthusiasm for networking and media topics
Strong sense for brands, people, and stories
Ability to produce short and long journalistic formats under time pressure
Interest in the development of the digital and media world
Experience using artificial intelligence to create content and in media relations
Ability to independently manage and advance projects
Analytical and structured thinking
Very good German and English, spoken and written
Willingness to work in an international network and implement global projects collaboratively

Benefits

Comp & perks

Diverse, inclusive, and authentic workplace
Trust, collaboration, and belonging
Opportunities for growth and meaningful impact
Support for employee ambitions and professional development
Global collaboration with colleagues around the world