Edelman

Senior Director, Communications – Earned Media

Edelman

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $80,000 - $120,000 per year

Job Level

Senior

About the role

  • Demonstrate tactical proficiency in media relations, including creating and driving strategic traditional/earned, outreach plans; manage multiple projects for multiple clients from concept to completion
  • Consistently produce high-quality internal and external communications content
  • Showcase ability to maintain and develop key media contacts; experience pitching stories to national and local print, online, and broadcast media
  • Serve as client’s daily media contact and act as client lead when appropriate, address client issues thoughtfully and effectively
  • Contribute to the agency’s new business programs including assisting teams in creating/writing and presenting media portion of proposals
  • Supervise staff by motivating, coaching, consistently providing feedback, holding them accountable, and conducting their reviews
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Understand UEG and department vision and their own role in achieving it
  • Understand the role of more junior staff and step in to assist as needed

Requirements

  • At least 7-8 years of experience; including 2 years of doing predominantly earned media work.
  • A bachelor’s degree or equivalent work experience
  • Sports and Lifestyle experience is a plus and highly preferred.
  • Agency experience a plus
  • Excellent project management skills, including solid attention to detail
  • Effective organizational, writing and communication skills
  • Ability to juggle multiple clients and assignments with ease and flexibility
  • Experience managing sports and lifestyle product launches, media events, informational interviews/desk-side briefings, and executive leadership, etc.
  • High-level understanding of how paid, earned, social and owned media plays out in today’s modern media world
  • Must have a solid grasp of all traditional and new media tools, and be able to recommend a variety of strategies and tactics internally and to their clients
  • Must demonstrate a drive to be “always on” when it comes to seeking fresh story angles and opportunities to tell clients’ stories to the media and provide sound, level-appropriate media counsel
  • Comfortable developing a range of executional media materials (pitch letters, media contact lists, interview briefing books, recap reports)
  • Comfortable partnering directly with journalists, from initial outreach to coordinating and staffing interviews with spokespeople both virtually and in-person, managing follow-up needs, coordinating logistics, etc.
  • Eager to stay on the pulse of the media landscape and trending topics/issues that are relevant to clients’ business and mission; ability to connect clients’ content, key opinion leaders, and brand messaging to maximize participation/insertion in the news cycle
  • Proven ability to think ahead, engage proactively, and take initiative.
  • Demonstrated ability to lead day-to-day media work and supervise projects of junior team members, manage up, and proactively lead daily program pieces independently with little oversight
Benefits
  • medical and dental insurance
  • vision
  • 401K
  • life insurance
  • disability insurance
  • paid time off
  • travel assistance
  • wellness programing

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media relationsproject managementearned mediacontent creationmedia pitchingmedia materials developmentmedia event managementcommunication strategystorytellingmedia counsel
Soft skills
leadershipcoachingfeedbackorganizational skillsattention to detailflexibilityinitiativeproactive engagementclient managementteam supervision
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