Demonstrate tactical proficiency in media relations, including creating and driving strategic traditional/earned, outreach plans; manage multiple projects for multiple clients from concept to completion
Consistently produce high-quality internal and external communications content
Showcase ability to maintain and develop key media contacts; experience pitching stories to national and local print, online, and broadcast media
Serve as client’s daily media contact and act as client lead when appropriate, address client issues thoughtfully and effectively
Contribute to the agency’s new business programs including assisting teams in creating/writing and presenting media portion of proposals
Supervise staff by motivating, coaching, consistently providing feedback, holding them accountable, and conducting their reviews
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Understand UEG and department vision and their own role in achieving it
Understand the role of more junior staff and step in to assist as needed
Requirements
At least 7-8 years of experience; including 2 years of doing predominantly earned media work.
A bachelor’s degree or equivalent work experience
Sports and Lifestyle experience is a plus and highly preferred.
Agency experience a plus
Excellent project management skills, including solid attention to detail
Effective organizational, writing and communication skills
Ability to juggle multiple clients and assignments with ease and flexibility
Experience managing sports and lifestyle product launches, media events, informational interviews/desk-side briefings, and executive leadership, etc.
High-level understanding of how paid, earned, social and owned media plays out in today’s modern media world
Must have a solid grasp of all traditional and new media tools, and be able to recommend a variety of strategies and tactics internally and to their clients
Must demonstrate a drive to be “always on” when it comes to seeking fresh story angles and opportunities to tell clients’ stories to the media and provide sound, level-appropriate media counsel
Comfortable developing a range of executional media materials (pitch letters, media contact lists, interview briefing books, recap reports)
Comfortable partnering directly with journalists, from initial outreach to coordinating and staffing interviews with spokespeople both virtually and in-person, managing follow-up needs, coordinating logistics, etc.
Eager to stay on the pulse of the media landscape and trending topics/issues that are relevant to clients’ business and mission; ability to connect clients’ content, key opinion leaders, and brand messaging to maximize participation/insertion in the news cycle
Proven ability to think ahead, engage proactively, and take initiative.
Demonstrated ability to lead day-to-day media work and supervise projects of junior team members, manage up, and proactively lead daily program pieces independently with little oversight
Benefits
medical and dental insurance
vision
401K
life insurance
disability insurance
paid time off
travel assistance
wellness programing
Applicant Tracking System Keywords
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