Salary
💰 $128,000 - $205,000 per year
About the role
- Serve as the senior strategic lead across a marquee fintech account, responsible for guiding communications strategy, earned media planning, and day-to-day execution
- Develop and lead earned media campaigns that break through across consumer, lifestyle, business, fintech, and personal finance press
- Conceptualize creative, integrated communications programs that position the brand at the intersection of culture, lifestyle, innovation, and financial empowerment
- Build compelling narratives that tap into news, pop culture, and consumer behavior trends to generate attention and relevance
- Drive communications around major product launches, feature rollouts, and brand marketing campaigns across global markets
- Partner closely with product, brand, and creative teams to ensure message alignment and maximum impact across paid, earned, owned, and social channels
- Operate with a high level of organization and precision—managing scopes, budgets, reporting, and team delivery with excellence
- Proactively identify risks and opportunities, bringing forward solutions that strengthen client outcomes
- Lead, mentor, and develop a high-performing team; promote a collaborative, inclusive, and empowering team culture
- Represent Edelman’s full breadth of capabilities, identifying new ways to support the client’s broader business goals
- Stay immersed in cultural conversation, competitive trends, and the media landscape to fuel real-time relevance and creative storytelling.
Requirements
- Minimum of 10 years of experience in public relations, strategic communications, or integrated marketing, preferably within an agency setting
- Demonstrated success developing and executing earned-led, integrated communications campaigns across both B2B and B2C
- Deep understanding of the fintech space, with the ability to translate complex topics into human, culturally resonant narratives
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent work experience