Account Executive, Creator Marketing
Edelman
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Junior
About the role
- Responsible for supporting day-to-day execution of creator programs
- Work with a team of experts on creator sourcing, program development, and program execution of cross-platform creator brand integrations
- Support specialized areas of expertise, including digital, social, creative, and paid media
- Manage creator partnerships from proposal to management and reporting through final invoice payment
- Assist in campaign execution from start to finish including creator identification, outreach and negotiation, management of deliverables, and campaign reporting
- Lead executional tactics for offline / online activations with creators
- Actively source opportunities for creator programming with existing clients and provide strategic recommendations on how creators can amplify current and future initiatives
- Participate in agency billing and invoicing procedures
- Support all influencer contracts, payments and POs
- Demonstrate a collaborative, hard-working, team spirit focused on serving the team and the needs of the client
- Contribute to program recaps and reporting
- Stay informed about social and cultural trends relevant to influencer and content creator landscapes
Requirements
- Minimum of 1 year of relevant full-time experience in Digital, Content, or Brand Marketing including social media and community management
- Passion for creator marketing and its evolving landscape
- Interest in and ability to build and maintain relationships with influencers/content creators, agents, and managers
- Understanding and knowledge of popular social platforms, including Instagram, LinkedIn, Reddit, Facebook, Threads, Twitter/X
- Possess strong writing and verbal communication skills
- Have exceptional analytical skills with a proven ability to conduct research and summarize findings effectively
- Able to work effectively with all levels of internal contacts (junior staff, peers, and senior staff)
- Proven ability to thrive in a fast-paced work environment and work effectively across clients by efficiently prioritizing tasks and completing multiple items under deadline
- Are a communicative and proactive self-starter who takes initiative in their work
- 1 or more years within creator-specific marketing, including identification of creators, managing creator programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting
- Past experience working with tech or financial services clients, or have interest in working with tech and financial services clients
- Have proven experience in overseeing the quality and operational performance of accounts, ensuring work quality and deadline adherence
- Experience working with multiple tiers of influencers and supporting programs across multiple digital channels
- Knowledge of best practices for all top social media platforms and guidelines
- Experience driving influencer partnership negotiations using language that bridges the gap between brand goals and influencers requirements
- Basic understanding of metrics, ability to gather/build metrics decks, and basic knowledge of additional measurement tactics to demonstrate success of programming
- Have identified and planned against KPIs and goals for campaigns
Benefits
- Edelman is committed to accessibility and equal opportunity in its recruitment processes.
- Encourages diverse, inclusive, and authentic workplace.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcontent marketingbrand marketingsocial media managementcommunity managementinfluencer marketingcampaign executioncontract negotiationanalyticsKPI identification
Soft skills
communication skillsanalytical skillsrelationship buildingteam collaborationproactive self-startertime managementadaptabilityinitiativeproblem-solvingclient-focused