Lead, Demand Generation

EDB

Demand Generation Lead managing web & digital experiences for inbound lead generation at EDB. Focused on increasing conversion rates across digital channels.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the strategy and execution of programs that increase inbound lead volume — including contact form fills, demo requests, and other high-intent conversion actions on the website.
Optimize landing pages, conversion flows, and on-page experiences to improve visitor-to-lead conversion rates across the site.
Build and manage B2B e-commerce and lead capture experiences, including gated asset forms, conversion calculators, and other self-serve inbound touchpoints.
Develop and test hypotheses around page layout, CTAs, messaging, and form design to continuously improve inbound performance.
Partner with marketing operations to ensure form data, lead routing, and attribution are accurately captured and flowing into Marketo and Salesforce.
Lead on-page SEO and AEO strategy, including metadata optimization, content structure, internal linking, and technical SEO improvements in partnership with the web team.
Optimize web content for discoverability across both traditional search engines and emerging LLM-driven search surfaces.
Identify content gaps and keyword opportunities that can drive net-new organic traffic and inbound leads.
Own backlinking strategy in order to improve domain visibility and authority.
Partner with the web development and brand teams to ensure on-site experiences that are visually compelling, and optimized for conversion.
Partner with external vendors and news outlets as needed to ensure domain authority is optimized.
Manage the e-commerce storefront digital experience and its integration into other parts of the website to ensure pipeline goals.
Nurture unknown and anonymous visitors through smart content strategies, progressive profiling, and personalization.
Track, analyze, and report on inbound metrics including organic traffic, conversion rates, form fills, and lead quality.
Use data to identify friction points in the visitor journey and prioritize optimizations with the highest impact on inbound volume.
Apply a test-and-learn mindset to continuously improve web performance across pages and programs you own.

Requirements

What you’ll need

3–5 years of experience in demand generation, digital marketing, or web marketing with a focus on inbound lead generation and conversion optimization.
Demonstrated experience improving website conversion rates through landing page optimization, A/B testing, form strategy, and on-page experience improvements.
Strong understanding of SEO best practices, including on-page optimization, metadata, content structure, and evolving best practices for LLM-driven search.
Experience creating and managing web content that supports the buyer journey (blogs, resource pages, webinar landing pages, gated assets).
Familiarity working with AI agents to support SEO and AEO efforts, in order to maximize impact.
Familiarity with marketing automation and CRM tools — Marketo and Salesforce experience preferred.
Analytical mindset with the ability to interpret web and campaign data, identify trends, and make optimization decisions with confidence.
Strong project management and communication skills; able to work cross-functionally with web, brand, and marketing ops teams.

Benefits

Comp & perks

EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
We provide access to CuraLinc to aid employees in health and wellness tips and practices.
Wellness Fridays extending to December 2026.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationdigital marketinginbound lead generationconversion optimizationlanding page optimizationA/B testingon-page SEOmetadata optimizationcontent structureweb content management

Soft Skills

analytical mindsetproject managementcommunication skillscross-functional collaboration