Senior Lead, Demand Generation

EDB

Senior Demand Generation Manager overseeing integrated demand programs to drive pipeline and revenue at EDB. Influencing go-to-market strategy across teams while optimizing campaign performance.

Posted 6/4/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

We are seeking a strategic Sr Demand Generation Manager to lead high-impact global pipeline initiatives across EDB’s enterprise growth motion.
This role will own the strategy, orchestration, and optimization of integrated demand programs that drive measurable pipeline, accelerate revenue opportunities, and strengthen EDB’s market position across key segments.
As a senior individual contributor, you will influence cross-functional go-to-market strategy across Marketing, Sales, SDR, Product Marketing, and Operations while serving as a leader in modern, data-driven demand generation practices.
You will balance strategic planning with operational excellence, bringing a strong point of view on audience targeting, funnel optimization, campaign architecture, and pipeline acceleration.

Requirements

What you’ll need

BA/BS in Marketing, Communications, Business, or a related field.
5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution.
Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs.
Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies.
Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels.
Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence.
Excellent project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment.
Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners.
Highly collaborative, proactive, and self-directed with strong cross-functional influence.
Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM (preferred).
Experience in the enterprise software, data, or cloud infrastructure space (preferred).
Familiarity with ABM strategies and tools (preferred).
Experience managing agency or vendor relationships for paid media or content syndication programs (preferred).

Benefits

Comp & perks

EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
We provide access to CuraLinc to aid employees in health and wellness tips and practices.
Wellness Fridays extending to December 2026!
Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.

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Hard Skills & Tools

B2B demand generationintegrated campaign marketingcampaign designSEOcontent-led programsfunnel optimizationpipeline accelerationdata analysisproject management

Soft Skills

analytical skillscommunication skillscollaborationproactiveself-directedcross-functional influencestrategic planningoperational excellence