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Tech Stack
Tools & technologiesCloudNoSQLOraclePostgresSQL
About the role
Key responsibilities & impact- Own how we position our data and AI platform in the market.
- Launch and scale revenue across customer segments.
- Equip our sales and partner ecosystem to win.
- Define and evolve the company's positioning, messaging, and narrative across product lines.
- Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market.
- Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press.
- Build and operate the end-to-end GTM motion across sales-led and partner-led channels.
- Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement.
- Collaborate with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets.
- Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers and partners.
- Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product.
Requirements
What you’ll need- 10+ years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, with at least 5+ years at the VP level leading multi-disciplinary teams.
- Deep, demonstrable experience in the database, data platform, or data infrastructure space — examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related data tooling.
- Track record of driving meaningful revenue and category outcomes — not just shipping launches and content, but moving pipeline, win rate, ARR, and market perception.
- Fluency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in the enterprise.
- Experience operating across multiple GTM motions: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs).
- Strong analyst relations track record with Gartner, Forrester, and similar.
- Excellent executive communication skills; comfortable presenting to boards, customers, analysts, and large internal audiences.
- Experience leading globally distributed teams across the Americas, EMEA, and APAC.
- Bachelor's degree required; MBA or advanced technical degree a plus.
Benefits
Comp & perks- EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
- Access to CuraLinc to aid employees in health and wellness tips and practices.
- Wellness Fridays extending to December 2026!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTMenablement leadershiprelational databasesPostgreSQLOracleSQL ServerNoSQLcloud data warehousesdata infrastructure
Soft Skills
executive communicationcollaborationleadershipanalyst relationspresentation skillsteam managementstrategic thinkingpipeline managementfeedback system establishmentcross-functional execution
Certifications
Bachelor's degreeMBAadvanced technical degree