Marketing

• Retail Campaigns & Activation: Plan, localize, and implement retail marketing campaigns across European retail chains (e.g., FNAC/Darty/Boulanger/Amazon).
• Manage end-to-end campaign execution, from briefing and creative adaptation to implementation and performance tracking.
• Develop and coordinate production of POS materials, displays, and merchandising tools to ensure consistent brand identity and maximum shopper engagement.
• Audit in-store execution and ensure compliance with brand guidelines.
• Align with channel partners and distributors to co-create joint marketing plans.
• Support sales teams with retail presentations, sell-in tools, and activation proposals.
• Manage allocated retail marketing budgets efficiently, ensuring cost-effective execution and maximizing ROI.
• Track performance metrics and provide actionable insights to improve future campaigns.
• Monitor retail trends, shopper behavior, and competitor activities in the European market.
• Share best practices and drive continuous improvement across countries.

Retail Marketing Specialist, France

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