Sales

• Own and drive sales growth in Italian DIY and home improvement market, ensuring achievement of business development and revenue targets
• Develop and execute the Italian channel strategy in alignment with the company’s overall objectives — covering all key channels such as national DIY chains, distributors, and independent dealers
• Build and strengthen long-term partnerships with major DIY chains (e.g., Leroy Merlin, OBI, Bricocenter, Bricoman, Bricofer etc.), ensuring mutual growth and high customer satisfaction
• Identify and open new accounts in areas or chains where the company has not yet established presence
• Lead channel and product planning, including assortment, pricing, and promotion strategies tailored to the Italian market
• Plan and execute quarterly and annual sales plans, tracking progress and adjusting strategies as needed
• Collaborate closely with internal teams (marketing, logistics, service, finance) to ensure seamless execution of sales and channel activities
• Support capability building in retail excellence, in-store marketing, and sales effectiveness to strengthen overall channel performance

Sales Manager – DIY

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